Want to make more money in marketing? Move closer to the sales team.

A colleague pivoted from "Brand Marketing" to "Sales Enablement" (creating pitch decks, one-pagers, and case studies for reps). Their salary jumped 30%. The closer your role is tied to closed-won revenue, the more they pay you. Has anyone else experienced this?

like
Posting as :
works at
You are currently posting as works at

I’ve seen it so much. The closer you are to money changing hands, the more of it you’ll see in your hand. I just despise sales jobs so much. Every one of those roles seems way out of my league. Making pitch decks and case studies sounds like a nice middle ground, though.

like

It is something for me to consider. Start small and see what opportunities might be out there.

I’ve seen this a few times and I’m always volunteering for opportunities like pitch decks and helping prep for pitches. I feel like if I have a career move left in me it’s moving into sales.

like

Very well said. I appreciate the additional context.

This is one of marketing's best-kept secrets. Revenue-adjacent roles — Sales Enablement, Product Marketing, Demand Gen — consistently out-earn Brand and Content by $20-40K at the same seniority level. Why? Because CFOs can directly attribute budget to closed deals. "We increased brand awareness" doesn't survive a budget cut. "We helped close $2M in pipeline" does. If you're in a pure brand role, start attaching revenue metrics to everything you do now — before you make the move. Has anyone else made this pivot?

like

Related Posts

Top “lifestyle” litigation firms - what are they and what are the best ones in the nyc market?

like

Any ladies that would like to go out for dinner? 27M 🙃

like

What is the average salary of a Senior 1?

like

Confronted client today about partner forcing us to travel while client site has travel restrictions. As a result is team is remote next week. Counting down days till I get rolled off/fired now lol

like

Happy St Patties!

Post Photo
likeuplifting

Hi all,

I work in the Centre of excellence for a consulting company. Our CTO wants to prototype an indexing/search app to share docs and he wants to use AWS for the cloud service. I’m looking for some guidance around the basic cloud architecture principles. Can anyone explain high level how the architecture should look like? Thanks in advance

like

Any CBd/hemp oil brands that has worked for you guys?

I’ve been going through it this month. Was on Buspirone for 4 weeks which caused a n of depression. Now I just started Zoloft and I’m feeling extra anxious and hypersensitive. One of my colleagues made fun of an idea I suggested and I’m taking it way more seriously than I should. How did your journey go to get on meds and adjust to them? I hate feeling so up and down.

like

I’ve been feeling so tired lately. I used to be good about waking up at 4/4:30 to hit the gym before work and eat well, but I’m slacking. How do you all keep up with it all while working insane hours?

like

Anyone whose spouse just seems to hate them? Welcome to my world.

like

Sometimes when my spouse snores i’l flick them real hard and they will wake up panicked and I’ll say “ are you okay? It was just a dream a bad dream...shhh just sleep” and then they will calm down and fall back asleep with less of a snore 🥴

funnylike

Does anyone else get super emotional when ending a trip? I’ve been working remote in a place for quite some time and leave soon. I find myself constantly on the brink of tears. What is wrong with me lol

like

Is it standard or common for ad agencies to cover egg freezing and/or IVF? It’s a common perk in the US

like

Safe to see friends this weekend?

likefunny

Hello Technie's,
I am in a confused state of mind with my current situation & I can surely use some advice from you guys.
I'm working with a product company for almost 5+ yrs now & recently decided to separate from them for obvious compensation reasons.
I have multiple offers now with product/service based companies.
The top and the best offer I have is from a service based organization of almost 100% hike.
Now my company wants to retain me & offering me even higher. What should I do?

like

How do you calculate your years of experience? Curious-if I include roles outside of my current dept I have 8. If only counting production, 3. How does that impact your salary negotiations?

Hi, i have my joining with cognizant tomorrow(12 sep), i have received the onboarding pass but haven't received any onboarding meeting invite , when do they generally send the meeting invite?

like

What’s the average salary range for a GAS?

like

Who did the schizophrenia ads? They’re pretty cool tbh

like

Additional Posts in Salaries in Advertising & Marketing

Going from 165 as an ACD to 210 as a CD? Is that about right?

like

What’s the salary range for social strategists in Austin? ~3 years experience and thinking about making a move from NYC

How much do Jr. creatives make at BBDO NY?

like

Any other freelancers/creatives getting late payments from WPP lately? I know of two agencies. Am I conflating two things or is this WPP going belly under?

like

I’m making 55k in Chicago. Am I underpaid?

helpfulfunny

Besides salary is there any additional bonuses, stock options, etc to expect as you advance to SVP and EVP?

like

What does a new band 4 bonus range look like at Bank of America?

like

Review coming up. Is now an okay time to ask for a raise? Part of me is nervous if I get a raise I’ll be the first to go if layoffs happen with the way things are going right now

like

What’s the Assoc. Strategy Director pay range in Boston? Glassdoor says 140k. Does that sound about right?

What would folks expect for an AD job, paid social/social strategy in LA? And would you expect a lot more in SF?

like

Jr. Cw Salary in LA?

like

What to you do when a recruiter emails you about jobs in another city (LA) and asks what you currently make (in Chicago) if you’re greatly underpaid?

Do New Business roles pay higher than traditional account roles?

like

Question about remote job negotiations

I'm currently interviewing for a remote role for a company based in NY.

The thing is I'm based in a different city (southern U.S.)

My question is:

When it comes time to talk compensation, should I base the market rate for the role on my city of residence or NY?

Would it make sense to ask them directly how they determine comp for NY-bases vs. other city-based employees?

Anyone have experience with this?

like

Anyone know salary range for Director of Customer Success @ Stackline?

likesmart

Experiential Marketing position, remote w/ some travel and 5 years of experience. Any idea of salary range?

like

What to choose when you can’t have it all: high salary, healthy working environment, room for growth, love of the day-to-day work.

like

How much do senior UX designers make nyc?

like

Why is an appropriate salary for a pharma senior planner role in NYC? Over 6 years of experience, but not solely in planning: 2 years in hybrid planning roles, 3 years in business development, 1 in client services

like

What kind of bump in salary can one expect after a year of experience as a Jr. in Dallas, TX? Making $45k now

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal