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The guys at Creature are good people. They’ve never had a real blockbuster campaign or landed a major client that’s taken them out that second tier indie agency area, but they’ve made pretty solid work over the years.
Yeah they a good people for sure. Creatively, I’m surprised they haven’t had many hits with Ben & Stu at the helm. I’m guessing their priorities changed...it’s a good business by the look of it, and their charity work is great. Thinking about it, I quite like the fact they don’t ‘play the game’ of award chasing etc like other places.
I think most agencies will get to a similar model tbh.