What are some good questions to ask a potential new art director partner?

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Favorite movies/tv shows and ad campaigns.

likehelpful

I like to get away from common and literal questions. I always like to ask what they do outside of work, references they like, not advertising, but in general. I also think asking about their brainstorm process and where they usually go to get inspired. Art Directors can have different backgrounds like design, motion, directing, etc, so make sure their background align with your expectation and the projects you currently have on your plate. And be kind 🙃

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What's their blood type. You know, just incase I might need a matching kidney donor someday.

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“Are you worried about the layoffs my agency just had?”

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"How do you like to work?"

If you like to split off and come up with your own ideas to share later and they love brainstorming every concept together, you both are going to have a tough time working together.

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“What were you planning to do before your wound up doing advertising?”

likefunny

A successful senior copywriter said “realtor” lol

helpful

Got paired with one whose portfolio did not line up with their skill. Learned later it was work they had little to no involvement in.

Next time I might ask more questions around how the work in their book came together and what they put into it.

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Where were you on January 6th, 2021?

smart

Do you love this shit?
Are you high right now?
Do you ever get nervous?

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Also like to ask them where they get and store this inspo. Good ADs always have some insane folder of visuals they keep somewhere. Usually on a folder or on some ultra curated website you’ve never heard of

Have you now, or have you ever been a member of the Insane Clown Posse

Follow up question: want a faygo?

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Were you in Dallas on November 22nd?

“Toilet paper—do you lay it over or under?”

This will let you know if you are working with a psycho or a normal person

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You a Knicks fan?

Which drugs are your favourite?

Ask them how they grew up, because you might learn more about why they act the way they do. Gives you the opportunity to balance your communication style.

I always want to know what someone is passionate about but asking that question directly seems a little skeevy. So I sometimes ask what kind of other art or creativity are you into. What kind of music do you like? Are you a fan of any particular film director? I’ve had some art director partners who were big car, buffs, and that worked for some of the clients we were working on. I’ve had some who were golfers, and I never really hit it off with them. And I’ve had some who were just really into photography. Those worked out well.

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Totally agree 😁

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Hope you are doing good!

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8AM Sunday Scaries 😬

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Additional Posts in Advertising

Finally wrote the 3 social scripts 2 hours before they were due when I was briefed over 2 weeks ago, what are you doing?

likefunnyuplifting

Serious question - which one lasts longer: real Donald Trump or Marcel?

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Laid off, 10 years exp, tired of acct management. Feel so lost. Don't want to go back to agency side. What should I do? I feel like 💩

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I’m looking for some new things to read or listen to — doesn’t need to be ad-related. Books, podcasts, whaddya got?
I’m not really into fiction, but open to anything. Last books I enjoyed were Junior and Moonwalking with Einstein, last podcast I binged was Startup (Gimlet).

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If you're a junior and you come into the fold with a shitty attitude off the rip, you will get none of the good briefs. Don't you get that?!

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Wendys twitter interactions are pure gold.

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Chat Bots and Artificial Intelligence. Ok, go!

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It's the end of an era: what's your favorite thing about Obama? #ObamaFarewell

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If you got fired today would you have a Bach up plan? What would it be?

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Why do some art directors only really start looking at stuff at the 11th hour? Thus forcing people to stay late on the Friday of a 3 day weekend.

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Marcel here. So instead of talking behind my back, how about saying it to my face? Here I am, ready to answer questions, concerns, or just talk sports. So what would you like to know? 🤖

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Best work of 2019 so far?

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Got an offer, made a counter, they came back and said they’re keeping their offer where it is.

Jobs ok. Could use the benefits. Offer was below market.

Thoughts?

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Whomever is doing the tv placement for Advocate Healthcare in Chicago: do you have to have the ad going every other commercial? If I hear “come on get healthy” one more time, I’m leaving the state.

likefunny

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