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Additional Posts in Community Managers
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The task of the community manager is a part of marketing, but only a part.
The type of work is different, the community managers have a direct connection with the final client, instead, the marketing part with the social media strategist is in charge of finding the best way to approach the client and the community executes it.
El marketing cae del lado de la estrategia, la creación de contenido y el branding. Se ocupa de la publicidad, la promoción y la atribución de seguimiento.
La gestión comunitaria, por otro lado, se centra en el compromiso. Cae del lado del servicio al cliente en línea, preocupándose por crear, desarrollar y mantener relaciones con los clientes.
Work times, the community has continuous work every day to be attentive, instead, the marketing focuses on the development of strategies, and the work is not in real-time.
In this article in which I am a collaborator you can visualize the main reasons for our differences;
https://ambercreative.sg/blog/differences-between-community-marketing-and-content-marketing