What is a reasonable cost for a marketing agency to charge a small restaurant / food truck monthly as a retainer? Website management, Google Business profile management, social media management and content creation (FB, TikTok, Instagram), influencer marketing, email marketing, local SEO

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Don't know the exact answer, typically for larger corps they take a pct of the Media buys they make but that's probably not possible with lower levels of spend.

However, please ask for performance based pricing. They should have a clear measurement plan on place so you can attribute the money you spend generally to the activation it drives. You won't get a 100 pct match ever but there are too many small businesses thinking this is a must have without knowing the real roi.

Also partnering with a few local influencers will get you a lot more return. You get their reach, they produce the content and depending where you are that can be solved with a comped experience

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