What is your first great advertising memory?
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Driving by the first billboard I ever wrote copy for
When an old high school classmate who did not work in advertising, shared one of my spots on Facebook because he liked it and it appeared randomly on my timeline.
It is!
Getting the job
Having the client pick my script over my CD’s script three times in the same meeting.
Where's the Beef?
Shooting a McD’s spot in Koreatown, LA to air in Sweden. Was told 1 thing: don’t shoot buildings with fire escapes as there are none in Copenhagen. Spot won a bronze at Cannes.
Thanks!
Someone within my own Agency telling me to go f#%k myself and hanging up the phone on me. I was a Jr something. I think I was a month in at that point, still wet behind the ears.
Summer Block parties at Optimus
Not my first but some if the best times in Chicago
Old navy and got milk. The Aaron Burr one + the one where the guy was in a full body cast and couldn’t ask for milk.
And if you made any of this work, thank you. You thought me, before I even knew about this industry, that entertaining the audience is essential if you want them to care.
When the team I interned for decided to actually create the idea I pitched! I totally didn’t expect that to happen at all. It was the second to last day of my internship and my ACD wanted to hear my proactive ideas...the idea he loved wasn’t even in my deck. I just decided to bring it up because why not!
Selling two scripts a month into the job.
A screenshot of an interface I designed for a consumer electronics product appearing in an article in Wired. I still have the issue in storage.
Showing the Director how to shoot the scene when he and my CD couldn’t figure it out, on-set of my very first TV shoot.
In the 3rd grade I had to ask the class a yes or no question and turn the answer into a fraction (learning statistics). I hated commercials, so I thought I could prove that they didn’t work.
I asked the class if they wanted to buy things they saw in commercials and every last kid in the class said “yes.”
It shocked me then (and still now) that we willingly participate in a system that is designed to manipulate us.
Getting to work with John Jay on a pitch book project and just printing out tons of mini spreads and images. Cutting, moving things around, pasting up new stuff ... all while college football was playing in the background. Learned the value of a tactile process instead of toiling over a laptop