Media Planners

What season do you think is the hardest to plan for? I feel like it's the summer when things sort of slow down.

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B2B- December time. Sept-November the industry is distracted, prepping end of year reports and dragging feet with campaigns. December 1: I have all of this budget to spend! Spend it now, do it. Do it. December 5: Media Plan goes over December 6: client sends back that want to spend a tiny amount of the original budget on some stupid social campaign- we plan it, it goes live days before Christmas. The original media plan is still pending. January 6: Sorry I didn't approve the plans for December, we want to hold on to this budget for a big global push

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