What should I do? I’m working on accounts with amazing opportunities for fun work. The briefs are great and ambitious. But the creative we are getting back is mid, or worse… confusing. The creative lead keeps taking decent ideas and layering them to the point where the idea is lost… instead of shaping them so the thing that makes it interesting is highlighted. Should I stay or start looking elsewhere knowing this is going to be a sad existence where we fail this amazing opportunity.

like
Posting as :
works at
You are currently posting as works at

Sounds like your creative either doesn’t care to listen to the brief or doesn’t agree with the brief. Either get new creatives on account or get strategy and creative to align on the brief but in before briefing the larger teams.

likehelpful

What’s your role?

The creative lead as in the CD? The ACD? Where is the ECD or CCO in all this? Are you at a traditional agency? This sounds like such an odd problem to have

Why is this odd, do you think? Where do you think the breakdown is happening?

like

Confusing is better than mid

Can you hire some freelancers? That tends to light a fire under everyone's butt

Why would you leave?

You need to be able to judge the creative against the brief, and clearly articulate why it does or doesn’t work from various angles: business objectives, target audience framework, competitive field, adherence to brand voices, and, after all that is addressed, is the idea/execution arresting and interesting, ie., is it creative.

Don’t leave. Do your job and in so doing, make the creatives do theirs.

Related Posts

Hey all - looking for help finding new men’s clothing for casual wear (all seasons). What’re your go-to brands?

Trying to expand my style & look at new brands - currently shopping at Zara, H&M, Bonobos, Banana Republic

Thanks for the help!

like

Just joined a firm where they had appeared to be expanding their corporate group and kept seniors fairly happy. I come on my first day and find out those seniors have left for v10 firms, leaving me much closer to the fire than I expected. I can’t seem to shake this really uneasy feeling that I’m about to be demolished.. Should I trek along as normal or keep my ear to the ground for another move...

like

Has anyone done their H1B renewal in Canada? What was the process like and how long did it take to get your passport back?

like

Which is better to join @capgemini or @BNY?

like

Are there any recommended paid interview prep services that focus on non-technical roles like business operations or GtM strategy & operations? Which ones?

like

Why do people in this industry say "like" so much? It makes it annoying to, like, walk around the building and listen

like

Those let go by Y&R/VMLY&R - did you get severance and how many months?

like

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

like

Anyone willing to share their companies project management career path? They seem to vary and I’m curious what titles are out there.

like

DietMadisonAvenue: Anyone know how the lawsuits are going? All information I can find is pretty dated.

likefunnyhelpful

People interested in B-school: what are your top schools and why?

like

Can anyone explain 5-1, 5-2 ,5-3.... 4 band in NielsenIQ ?

Has anyone interviewed for a product/PM role at Meta recently? I'm wondering what the phone screen is like. I do have a book to help me interview if I make it to the later rounds and plan to do some mocks. Just trying to prep one step at a time. Thanks!

like

Any firms in London hiring US qualified associates into their capital markets practice?

like

Is anyone here a client service associate ? I have just been offered a position as one. It didn’t seem like a call center in my interview but now that I’m speaking with people it does seem like one. Can anyone provide any insight? I need my series 7 and 63.

like

I want to join Adobe as a Product Manager.Any suggestion for preparation would be helpful.

like

I got 50% hike in Infosys however in accenture, I got 20% mid year hike and 30% hike promise in Dec'22 to match Infosys. Should i stay in Accenture or move to Infy? which company is better?

like

What is the process to get PR for canada. Currently I am in india.

like

I've struggled a lot with my ADHD in my new position. Lately I've had some really good days and done good work. I know I should be happy about it, but my thoughts keep getting negative, like I know it won't last. Do you guys ever get imposter syndrome like this? How do you deal with it?

like

Anyone at Deloitte in nyc?

like

Additional Posts in Advertising

Marcel here. So instead of talking behind my back, how about saying it to my face? Here I am, ready to answer questions, concerns, or just talk sports. So what would you like to know? 🤖

like

“have fun with this brief” they say before telling you the client is pretty conservative and needs to have safer options.

i know we don’t always work on stuff we’re thrilled about but i’ve never dreaded reviews for a client before until now

like

I promise you, whatever you have to tell me as I sit down with my lunch is not as important as eating my lunch.

likesmart

When you're on a date and you say what you do...what are the reactions?

like

What are some questions to ask/things to look for before the first time you’re jumping ship that helped you decide whether it was worth it (other than remoteness, salary, and benefits)?

like

Just interviewed somewhere that’s considered a great agency and who’s work I LOVE, but it didn’t feel right... it went really well, but something doesn’t feel right. Advice???

like

Somebody please in tomorrow’s WPP Global Townhall meeting ask if they’re going to give us a cost to living inflation raise. A bonus. Gas cards. Anything. They are taking questions. I don’t have the balls. I can’t go through another meeting hearing them brag that WPP has earned millions and millions.

like

The new Volvo commercials are 🔥🔥🔥

like

New Cheerios work is 🔥

like

What are some things a recently laid off junior can do right now that’ll benefit them once agencies start hiring again?

like

Why do people in this industry say "like" so much? It makes it annoying to, like, walk around the building and listen

like

Those let go by Y&R/VMLY&R - did you get severance and how many months?

like

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

like

Anyone willing to share their companies project management career path? They seem to vary and I’m curious what titles are out there.

like

DietMadisonAvenue: Anyone know how the lawsuits are going? All information I can find is pretty dated.

likefunnyhelpful

What’s your agency’s WFH policy? Is it ok to declare you’re working from home every once and a while? Sometimes I need to and I do better work when I’m away

like

Any other integrated agencies working in Agile across the full agency? Trying to understand how this plays out as we roll it out.

like

Not sure if if this would be helpful to those furloughed, laid off due to C19, but here is an open source document of agencies currently interviewing. Please edit, add as needed.https://docs.

like

Anyone looking for a jr writer who wants to be in office with their new team as much as possible?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal