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Same with me. Junior-to-senior felt incremental, but that next jump really was the game-changer for income. Honestly, networking like crazy and pitching in on new business pitches got me visibility for that step up. My big leap was from senior copywriter to ACD
Biggest jump for me was from mid-level to senior, which was a 100% increase from 55k to 110k (internal promotion). This is/was a pretty uncommon scenario and was the result of a couple of factors - already due for a promotion, just won several awards including a lion, and my partner just left so they were worried I would too.
Biggest normal jump was a lateral ACD move that took me from 140k to 180k.
Sr to ACD is biggest move % wise usually. I left Chicago for another city which was smaller and cheaper but went from 90 as a Sr to 145 as an ACD. Came back to Chicago for ACD role making 10k less was max offer anyone was paying two shops at the time gave me exact same offers.
ACD to ACD. Right time and went from grossly underpaid to well-paid but I jumped from 90k-130k + a signing bonus.
This is what I’m trying to do now (at 87k) but worried because the job market is so bad. I’ve been putting off applying, but every day it gets harder to stay motivated knowing my colleagues at my level are making at least 25k more than I am