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Aaaaand silence
MichaelCeraVe
The social first is what made it great. What they should have done though was lock him down for a campaign. That was a lost opportunity
All I can think of off the top top of my head.
I’ll try dig out a resource I found a while ago with a bank of social campaigns.
A lot of these may not be exclusive to social but it was the main driver and intent of them:
Puma Hard Chorus
IHOP x IHOB
Maes Barrel for Maes
KFC Football challenge
KFC Cat Climber
KFC 11 Herbs + Spices
Old Spice response
Old Spice duel
Beats Straight Outta Somewhere
Microsoft Survival Billboard
Obermutten on Facebook
3 Holiday Spam
Apologise the rainbow
Exclusive the rainbow
NY Library Insta Novels
Snickers Hungerithm
Fifa El Tornado
Radiojanst Swedish Hero
OutHorse Your Email
BK Most Famous Griller
PS Greatness - first to, bid, first love, masterpiece
Supreme x Farmland
NZ Tourism #GetNZontheMap
Bacardi Music Liberates Music
Maroon 5 x Coca Cola Music
Lipton Refreshtival #howrefreshing
TK Maxx Tweet Choir
Dominos Emoji order
Skinny Friendvertising
KFC Michelin Impossible
Heinz Tip for Heinz
Chilis Wedding Catering
I must not be a social target. Only saw IHOB.
Guess I’ll have to look into the rest. Thanks for the list!
I see a lot of KFC on there. Who’s their AoR doing the work?
I’m so glad to have opened the comments so nothing noteworthy. Social haters rise up
Feed Parade is one of my favorites
Ice bucket challenge
It might be the OG …
Here’s the batch of social campaigns:
But check Shortys and Webbys those are normally quite good. Much better inspo than the typical stuff you see.
https://www.scribd.com/document/543794312/100-Best-Social-Ads-1588361336
Claritin Spot the Allergens fb ad unit
Chief
Oreo Vault
Grimace’s Birthday
Liquid Death Campaigns
Rising Star
Old Spice Wolf Dog
And yes, it did have TV as part of the campaign, but it was one of the first campaigns that didn't think of social as an after thought.
Working with Vimeo, Linkedin, even doing an digital portion where they live streamed Wolf Dog destroying teens on Call of Duty.