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I interviewed with Firm A months ago and accepted a position to start this upcoming fall. Group leader called me to offer the position back in November 2020. Besides interviewing with partners at the firms, and diligent follow ups notifying them of my interest to get started, no communication has transpired since.It turns out that I accepted a better offer w/ Firm B for personal reasons and won’t be going to Firm A. What is the best way to notify Firm A? Call/email group leader? Call/email HR?
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Have a look at their e-commerce and think about what you’d bring to the role or introduce. Within the CPGs I’ve worked at (Unilever and Nivea), most e-commerce roles were filled by people with a background in traditional sales and a penchant for tech so it’s not a big leap at all! Show you’re willing to experiment and try new things and emphasize CRM and driving growth.
The skill sets are very very similar so I think you’ll do great. Good luck!