When people refer to e-commerce exits they are typically referring to platforms like amazon. If I’m more interested in working for an e-commerce store/seller rather than a platform is there a better term for this so I can research better?

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Posting as :
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Online retail?

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eCommerce brands / platforms / tools.

Brands are the ones you want.

Platforms are the Amazon's, Shopifys, Alibabas.

Tools are to complement platforms - CRM, lead gen... Eletc.

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Exactly what I was looking for. Thanks!

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What companies are you referring to? Like wayfair / Walmart e-commerce type?

Yeah something like that. Is there a more specific term for actual storefronts?

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