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When I worked there, we used to joke that WPP stood for Why Pay People… so maybe them?
https://www.businessinsider.com/ad-focused-ai-startups-publicis-groupe-could-target-acquisition-spree-2025-7
They are all already doing it to some degree. Obviously not ALL their employees, but some.
Rising Star
Probably the one training their employees to use it, and not just telling them to "figure it out" while they're juggling 15 projects