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Land Rover - FAIL
I find this ad insensitive and tone deaf as thousands of people around the world have already died for not practicing "social distancing." A better ad would communicate how Land Rovers are currently being used on the frontlines to assist the Red Cross with the pandemic. A missed opportunity...
salesforce is killing it with their communications. All about health, wellness, and self care with some timely humor added in.
GM is offering 0% financing on new vehicles for 84 months, free OnStar roadside assistance connecting you to first responders, and free vehicle delivery during the pandemic. From a crisis response standpoint - they've put on a master class.
https://www.gm.com/coronavirus.html
Pro
But isn’t cutting price GM’s reaction to everything?
Budweiser: PASS 👍
Really smart emotive work from David on their "One Team" campaign for Budweiser.
https://musebycl.io/sports/budweiser-unveils-one-team-ad-ab-inbev-ramps-efforts-help
Pro
Those that can pivot to manufacture PPE, like Bauer. Those that are honest and try to care for employees, like a Marriott.
Pro
Point taken. At least Marriott shared the pain with an exec pay cut. I’m not sure they can avoid furloughs and remain solvent. Tough business to be in when revenues dry up