Which campaigns will clean up this award season? (at the big shows like Clio, One Show, Effie, ADC, D&AD and Cannes etc.)

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That’s a great question - I can’t think of anything that’s stood way out this year. But I could be snow blind.

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Never have awards meant so little

likesmarthelpful

Oh, I never said my focus is on awards.

I am also not so worried about our industry. I started out in The Great Recession, our industry has always been in decline.

Not saying it is not getting harder for some people. Only true conceptual talent will be a differentiator in the long run. All else will become cheap executional work. But people find ways.

Imagine Olive Garden receiving Michelin stars. That’s what these awards feel like in recent years. Why the persistence in celebrating paid mediocrity?

likeupliftingfunny

Because those award shows make bankkkk, tf you mean it costs $1000 to enter????

Moldy whopper

funnyuplifting

It’s even moldier now.

funnylike

Daisy against scammers from VCCP

likehelpful

Good campaign but has been done exactly the same before and won - ReScam by DDB NZ

smart

Uncommon will take most of it.

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@fcb1 quite a few of the better shops don’t enter clios or ADC btw.

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