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What’s everyone a/s in this bowl?
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Damn, Wolfgang is cleaning up.
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Chief
That’s a great question - I can’t think of anything that’s stood way out this year. But I could be snow blind.
One Show just released their finalists yesterday, FCB NY "Spreadbeats" for Spotify has the most with 53, so that's bound to win a bunch. They also have 31 for Michelob Ultra "lap of legends".
https://www.oneclub.org/press/-tos2025-finalists
Never have awards meant so little
Chief
Oh, I never said my focus is on awards.
I am also not so worried about our industry. I started out in The Great Recession, our industry has always been in decline.
Not saying it is not getting harder for some people. Only true conceptual talent will be a differentiator in the long run. All else will become cheap executional work. But people find ways.
Imagine Olive Garden receiving Michelin stars. That’s what these awards feel like in recent years. Why the persistence in celebrating paid mediocrity?
Because those award shows make bankkkk, tf you mean it costs $1000 to enter????
Moldy whopper
It’s even moldier now.
Daisy against scammers from VCCP
Good campaign but has been done exactly the same before and won - ReScam by DDB NZ
Uncommon will take most of it.
@fcb1 quite a few of the better shops don’t enter clios or ADC btw.