Why does BCG call projects cases? Doesn't make sense to me.

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I'm going to start calling my farts "wistful memories." Am I McKinsey material yet?

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Because MBB has to be cute about everything

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Who fucking cares

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Because Project Leaders work on cases at BCG, and Engagement Managers work on studies at McK #logic 🙃

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We use project / case interchangeably. But no studies.

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We do too. Apparently McK calls them studies. What difference does it make? Why do you call them projects?

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Why are doctors 'practicing' ? Because there is no defined answer to anything and unknown remain, probably why projects are called cases or studies ? Idk

^ yup

I was just wondering, yall!

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