With the state of the ad industry, with everything happening with AI, what would still be your ideal next move? Where at? Agency? Indy? In-house? Tech? Why?

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I’d do Why

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There’s like 3 and a half agencies doing great work rn and everyone wants to work at them. Not worth the effort to kill yourself for years just to then be underpaid and disappointed once you get to one of these shops. Go in house, make money and get time back in your life that agencies steal.

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I'm still pinning all my hopes on my novel.

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Start thinking bigger and broader in terms of understanding how a client’s entire business operates. Their advertising/marketing function is a sliver of the business itself. I recommend finding work in-house at a tech provider or some services provider where you can learn about the breadth and depth of client needs across the enterprise—from their tech platforms, transformation plans, capital investment strategy, Human Resources, supply chain, all of it. As you learn that, you will see a multitude of comms opportunities where someone with an advertising background can marry creative solutioning to actual business challenges. It’s a very underserved portion of most enterprises. It’s a way to learn much more about how real businesses operate and can provide more longevity for your career as someone who provides a ton of business value.

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Freelance. It’s a way to see a lot of places and who knows, one of the gigs could turn into a permanent situation.

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I may be stubborn as a goat, or maybe my situation, but I keep wanting to get back to an agency/indie.

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All of this depends on how and if AI can make money. We are not letting anyone use any AI in a real production. None of the model providers are even willing to discuss whether they’ve been trained in copyrighted material, so we can’t go near it for fear of the coming litigation.

Seaworld

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Here's to a GREAT Friday! Cheers, luvs! 😘

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Going in house is the move, right?

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👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼👏🏼🙌🏼
A-list #2!! And congrats to wieden I guess whatever

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Working with another agency on a project and think I'd rather work there. Protocol for reaching out to someone to pick their brain? Email? LinkedIn message?

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