W+K finally back?

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Posting as :
works at
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What gave you that idea?

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It’s like a family

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W+K Business Director posting this before a pitch…

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I hear Backstreet’s back.



(deathly quiet crickets)



Alright.

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Because of a very average Nike tennis ad? Or the dreadful Capri ad?

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Thanks Mom!

They’ve been doing good stuff again recently.

CD2, come on now. Their work does look fun to make, but a lot of it is ads for ad people. The Tom Daley Malibu stuff is lowbrow, and the Nike Madness ad was one of Nike’s most underwhelming in years. No one will be remembering or rewatching that like they are Write The Future, Airport, Cage, or the Torres ad they did. I know firsthand how difficult it is for Nike to buy something, but that doesn’t make it worth making or praising.

The industry definitely needs more agencies taking swings, but making slightly above average work doesn’t mean one of London’s best ever agencies is ‘back’.

Seems that way

Just seen the new Heinz work. I’d consider that firmly back

I guess you’re assuming there’s no actual media spend.

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