Wow, this was an interesting thing to read about. I'm definitely thinking ahead in time like the rest of the world, about gifts. What do you think, are Black Friday and Cyber Monday deals going to be back, or will brands try and continue to play the long game with earlier and longer sale periods?

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Most brands are stretching out their sales periods much earlier and longer than before. Major retailers are launching discounts weeks ahead of the official dates, sometimes starting as early as the beginning of November and running through Cyber Monday in December.

I feel like I've noticed a trend of holiday creep that is getting earlier and earlier. I have neighbors who already have Christmas decorations up, while others already have Halloween decor. I'm of the opinion that it's too early for both! There seems to be a lot of social media pressure to take the holidays extremely seriously, and I'm trying not to buy into the marketing because I see it for what it is. That being said, my family is keeping it simple and minimal, we are focusing on experiences and not on stuff.

Wow. I definitely won't be one of those people that does their shopping before October 31st. I probably won't do most of my shopping until December.

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