…

Good one.

What if you just don’t care anymore?
"Based on my experience, I noticed that repeatedly showing the same video ad to the same audience reduces its effectiveness. To address this, I switched my campaign strategy from CBO to Dynamic Creative and targeted a new audience. If a video initially performs well, it's often more effective to refine your ad strategies, like altering targeting methods, rather than continuing to show the ad to the same group. Flexibility and continuous optimization are key to achieving better results."Meta

Pretty much 👍

is the Martin agency remote?
What’s it like at Starcom?
My CD at our latest creative review:

How’s TBWA\Chiat\Day LA doing?
LinkedIn DMs or email? What say you?


















