Companies
Bowls
Topics
Posts
Blog
Posting as :
a Copywriter
▸ Advertising
You are currently posting as works at Copywriter

How often does a CMO change lead to a change of agency?

like
Posting as :
works at
You are currently posting as works at
Anonymous User
You are currently posting as undefined 1Badge Image

Pro

More often than not

like
Posting as :
an Associate Creative Director 2
You are currently posting as Associate Creative Director 2

I think it’s pretty rare that a new CMO keeps the agency, outside the super long running relationships like Geico, Old Spice, and Nike.

like
Posting as :
a Brand Manager 1
You are currently posting as Brand Manager 1

Shakespeare said, in Hamlet, “Our wills and fates do so contrary run.”

New CMO means new agencies. The question of when is not in your hands, OP.

like
Posting as :
Pen icon, author badge Authora Copywriter
You are currently posting as works at Copywriter

Update. They fired us a week in. Thanks for the accurate predictions

like
Posting as :
an Associate Creative Director 1
You are currently posting as Associate Creative Director 1Badge Image

Rising Star

woof. Sorry to hear it.

Posting as :
a Senior Copywriter 1
You are currently posting as Senior Copywriter 1

It depends how long the client had been with the agency, if it’s a 70 year relationship, a new CMO isn’t likely to change things. A 1 year relationship, the odds are they will want a change.

Where the new CMO came from also makes a difference, if it was an internal promotion, an agency change is less likely.

smart
Posting as :
a Chief Executive Officer 1
You are currently posting as Chief Executive Officer 1

These days? A lot.

like
Posting as :
a Creative Director 1
You are currently posting as Creative Director 1Badge Image

Pro

A CMO who brought my small agency in was terminated recently. As well as everyone else we were working with and who loved working with us.

Still need to wrap a project. But it’s now dragging due to client side layoffs. And we no longer have any sign we are getting more work going forward.

Things were going great. There was so much opportunity. Now all gone.

So yeah. CMO changes are worrisome.

helpful
Posting as :
a Brand Manager 1
You are currently posting as Brand Manager 1

Feel for you and your team

helpful
Posting as :
an Associate Creative Director 1
You are currently posting as Associate Creative Director 1Badge Image

Rising Star

Common.

Posting as :
a SVP Marketing 1
You are currently posting as SVP Marketing 1

I’d bet within the first 12 months there will be a review.

Posting as :
Freelance (former BBDO) 1
You are currently posting as Freelance (former BBDO) 1Badge Image

Chief

Very often

Related Posts

Posting as :
works at Accenture
▸ Other
You are currently posting as works at AccentureBadge Image

Hello,

I work in Accenture for Microsoft as an Incident Manager role. How can I secure a job in Microsoft directly and get a role with my current experience in Incident Management?

Open for suggestions 😊

like
Posting as :
a Senior Associate
▸ Learning & Development
You are currently posting as works at Senior AssociateBadge Image

Sweet potato and lentil stew with homemade roti. I love trying new recipes from around the world and recreating ones I enjoyed during my travels.

Post Photo
likeuplifting
Posting as :
a Producer
▸ Entertainment
You are currently posting as works at Producer

Freelancers: Are interviewing for freelance jobs different? Only 1 interview then you start or a few like staff? Experiencing different things and don't know what to make of it!

like
Posting as :
a Human Resources Manager
You are currently posting as works at Human Resources Manager

What are everyone's thoughts on making the Monthly Child Tax Credit permanent? I think it is an important step to care for the families in our area, but I know not everyone believes in this program

likeuplifting
Posting as :
a Paralegal
▸ Law
You are currently posting as works at Paralegal

Has anyone dealt with a lack of praise from attorneys? I'm not someone who needs to hear "good job" all the time, but we just got a huge deal closed that I worked really hard on and had a lot of overtime. And once it closed, the lead attorney praised the other attorneys, and said nothing about me or my work. I might just be overly sensitive, but it kind of stung. Thoughts?

like
Posting as :
a Manager
▸ Strategy
You are currently posting as works at ManagerBadge Image

Are there any recommended paid interview prep services that focus on non-technical roles like business operations or GtM strategy & operations? Which ones?

like
Posting as :
a Management Consultant
▸ advisory
You are currently posting as works at Management Consultant

Size question. When you buy ovecoats do you buy thinking of wearing over jacket / suits or just shirt? The fit and size will change depending on what you do.

Posting as :
works at PwC
▸ advisory
You are currently posting as works at PwC

Has anyone successfully lost weight while on steroids like prednisone? If so, how’d you do it?

like
Posting as :
works at Deloitte
▸ analytics
You are currently posting as works at Deloitte

Ok guys, I'm gonna link things up wild. The following are facts
1. David Marcus, former head of PayPal and a top guy at Facebook who was leading Messenger (FB really put in a lot of work into.. cont.

likesmart
Posting as :
an Advisory Senior Consultant
▸ Technology
You are currently posting as works at Advisory Senior Consultant

My male manager stares at my man boobs..

likefunnyuplifting
Posting as :
works at Deloitte
▸ Federal
You are currently posting as works at Deloitte

Anyone in Deloitte Germany who can explain the basics of Empire Time and ESS to me in English? Thanks!

like
Posting as :
works at RPATech
▸ Engineering
You are currently posting as works at RPATech

Hi fishes,
from Rpa learning prospective which one is better. Coforge EY . please help me.I have joining on tuesday.

like
Posting as :
Mohamed A. Ramadan
▸ Design
You are currently posting as works at Mohamed A. RamadanBadge Image

I've been sending out my resume but with no response. So, what do you think I've missed in my resume?

Post Photo
like
Posting as :
works at Infosys
▸ Strategy
You are currently posting as works at InfosysBadge Image

Hey Guys, I have recently joined IQVIA. I need to connect with IT. Do we have a no that I can dail? Need IT to help me setup my laptop

like
Posting as :
works at Grey
▸ Creative
You are currently posting as works at Grey

Any senior writers looking in NY? Send me your books.

like
Posting as :
works at Strategy&
▸ Strategy
You are currently posting as works at Strategy&Badge Image

Anyone else absolutely in love with the Corvette C8? What do you think the depreciation will be on them - wondering if it might be smart to wait a year or three and buy used.

Posting as :
works at Cognizant
▸ Strategy
You are currently posting as works at CognizantBadge Image

Hi Fishes,
Need your advice. Got HR call for salary discussion they are ready to offer 8.25 lpa + 1L joining bonus .
Is it good offer or should I reject for 2.5 years of experience?

like
Posting as :
works at ZS Associates
▸ Strategy
You are currently posting as works at ZS Associates

Hi all,
I will be travelling to Bangalore from Hyderabad next Monday by car. Anyone interested in joining ?
Please DM

Posting as :
a Group Creative Director
▸ creative
You are currently posting as works at Group Creative Director

Curious, what is a typical severance package—ie, how many weeks of pay per year?

like
Posting as :
an Associate Creative Director
▸ Creative
You are currently posting as works at Associate Creative Director

Looking for senior designers that knows shopper marketing. Please DM with books!

Additional Posts in Advertising

Posting as :
works at FCB
▸ Advertising
You are currently posting as works at FCB

Kudos to the man on the train next to me who has his ticket around his neck, his glasses in his hand and a full sleeping mask on. 😴

like
Posting as :
works at VaynerMedia
▸ Creative
You are currently posting as works at VaynerMedia

Can community managers call themselves copywriters?

like
Posting as :
a Copywriter
▸ creative
You are currently posting as works at Copywriter

What skills or abilities do you believe are the most important to have/demonstrate in order to move from Copywriter to Sr. Copywriter?

like
Posting as :
works at GSD&M
▸ Advertising
You are currently posting as works at GSD&M

I know this industry has a high turnover rate.... but is leaving a job after 6 months too soon?

like
Posting as :
a Creative Director
▸ creative
You are currently posting as works at Creative Director

Do you think non-union is the way to go with casting? I rarely find the talent to be better. Maybe I’ve been on the wrong shoots...Here’s a letter from Sag-AFTRA regarding Mother.

Post Photo
like
Posting as :
a Creative Director
▸ creative
You are currently posting as works at Creative Director

Still really want to know how that Strategist's conversation with the boss went today.

like
Posting as :
an Associate Creative Director
▸ creative
You are currently posting as works at Associate Creative Director

What y'all know about Space150?

like
Posting as :
a Copywriter
▸ creative
You are currently posting as works at Copywriter

New place I’m at is complete anarchy. Only here for a month. One of the account managers is working 14 hour days and is a bout to crack ... so I mention it to my “manager” or na

like
Posting as :
a Creative
▸ Creative
You are currently posting as works at Creative

What do you guys think of JvM / Sports these days?

like
Posting as :
a Senior Art Director
▸ creative
You are currently posting as works at Senior Art Director

Do you guys use stock music sites for clients with no budget? How do you sway them to use original tracks, even for social?

like
Posting as :
an Art Director
▸ creative
You are currently posting as works at Art Director

Just realized it's not Friday ☹️

like
Posting as :
an Art Director
▸ creative
You are currently posting as works at Art Director

Going in house is the move, right?

like
Posting as :
works at VML
▸ Advertising
You are currently posting as works at VML

Chat Bots and Artificial Intelligence. Ok, go!

like
Posting as :
a Group Creative Director
▸ creative
You are currently posting as works at Group Creative Director

Curious, what is a typical severance package—ie, how many weeks of pay per year?

like
Posting as :
an Associate Creative Director
▸ Creative
You are currently posting as works at Associate Creative Director

Looking for senior designers that knows shopper marketing. Please DM with books!

Anonymous User
You are currently posting as works at

Which NYC media agency or vendor have a well developed Analytics team? I just can't stand my current agency's direction and disregard for any Analytics personnel. Downward cycle for sure.

like
Posting as :
works at Ogilvy & Mather
▸ strategy/planning
You are currently posting as works at Ogilvy & Mather

Craziest offsite ever. Go.

like
Posting as :
a Junior Copywriter
▸ creative
You are currently posting as works at Junior Copywriter

Confession: Sometimes I give money to homeless people that look like they might be an undercover billionaire looking for a kind soul to leave their fortune to. Does that make me a bad person?

like
Posting as :
a Strategy Director
▸ strategy/planning
You are currently posting as works at Strategy Director

Which do you prefer?

“Give me a deadline and I’ll get the work done”
or

“when I get this done I’ll let you know and we can figure out when the client will see it.”

like
Posting as :
a Copywriter
▸ Creative
You are currently posting as works at Copywriter

My new agency’s healthcare plan only has ONE physician in NYC listed as in-network... is a plan this limited the norm?!

likeuplifting

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.

Trending Topics

Senior Designer Benefits discussions
Chevron icon
Data Scientist Benefits discussions
Chevron icon
Certifications - CISA discussions
Chevron icon
Experienced Assurance Associate Salary discussions
Chevron icon
Certifications - CVA discussions
Chevron icon
Associate Manager Interview discussions
Chevron icon
Product Manager Interview discussions
Chevron icon
Account Executive Layoffs discussions
Chevron icon
Senior Analyst Jobs discussions
Chevron icon
Investment Associate Jobs discussions
Chevron icon
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

AppStore icon
App Store
Android icon
Google Play

General

Legal