My CD at our latest creative review:

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Get him fired, hire me. I’ll inspire you.

The brief was weird as it's a non-brief to present to the client — a way to impress them with an anthemic idea they need, not want. The strategy has changed twice, the goal posts moving, etc.

From what I know, this has been going on for like 2-3 months and every FT team has yet to crack this moving goal and have asked the resource manager to be pulled off.

I've even asked the resource manager, at this point, why doesn't the CD just crack this "non-brief" themselves?

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