"Based on my experience, I noticed that repeatedly showing the same video ad to the same audience reduces its effectiveness. To address this, I switched my campaign strategy from CBO to Dynamic Creative and targeted a new audience. If a video initially performs well, it's often more effective to refine your ad strategies, like altering targeting methods, rather than continuing to show the ad to the same group. Flexibility and continuous optimization are key to achieving better results."Meta

For those of you taking Nutrafol, do you also add in collagen supplements to your routine or has the Nutrafol been helpful in itself? Thanks!

What is a typical paycut expected for a midlevel in biglaw going to an in-house legal department (NYC corporate)?

Does IBM give you a salary bump after earning your PMP Certification

Is a hair and makeup trial really necessary? It seems like such a waste of money.

Hey friends. Recently joined a startup with a heavy reliance on outbound sales strategy. Without a phone number... what are some of your best ways to get meetings booked with prospects?

Our product sells itself, but how do you set yourself apart to get the initial meeting booked?
What mediums do you use with cold outreach that you find most effective?
What copy have you found gets the best ppen/reply rate?

I am not a sales PRO, but I'm also not a newbie. Really just looking for a think-tank.

Any update on promotion??

Partners, is it okay to send a deliverable without your review?

Where do most of the EY folks stay in Pune ? Like i guess Hinjewadi is towards the other end of the city, new to the city thus asking!!

Am I correct in my assumption that with the new accreditation laws, anyone can pursue a Series 65 unsponsored and earn accredited investor status?

What are the basic things to keep in mind or to keep it ready before moving to Australia?

Hi fishes, Dm me with the job id for referral in Cognizant.

Hi all, I am an Aws data engineer with 4 years of experience, Aws developer certified. I have only 20 days of notice period left.

Can anyone please refer me to a data engineer role at amazon

Asking for a friend- anyone have advice on getting a travel nursing gig in SD? My friend does hemonc nursing and is looking to move to sd in 2 months. If you know any specific opportunities dm me, thanks!!

How many billable hours per week is considered at capacity? I’m getting pushback on boundaries I’m setting about additional matters and marketing work from my firm when I’ve been billing 60-75 hours per week for the last 6 weeks, and I’m still behind on my work. I feel like it’s reasonable to not kill myself further to fit in more/turn things around faster at this point, but am I being unreasonable? I expect my workload to remain at this level through the end of the year at least.

Got a 74 on FAR. Got a 73 last time I took it. Just kill me now. Ready to give up on this process. Going to lose credit for AUD now with REG not far behind. I studied so hard and really thought I

Prepared for two month while working. Failed two MBB final rounds. Thinking about reapplying next year. How should I prepare myself for that in this one year?

Guys, your interpretation of today's townhall. Should we get our hopes up?

I am currently working as a QA and wants to make a switch.
What are the scopes in the market for without experience(fresher) SM?
Happy to know any kind of info.

Full time creatives who freelance: how do you get these freelance opportunities?

Currently working full time and have no intention of going fully freelance any time soon, but would love to know the best places/sites to look for these freelance opportunities that allow you to do your full-time responsibilities on top of some freelance work.

What’s the shortest amount of time you’ve been in a mixing session before asking the producer for a new sound guy/girl?

Where are all the proper ACDs at? Either it's senior/mid creatives who have been promoted too early or ACDs who did the job for a year and are now freelancing as creative directors.

It’s hard to be motivated when rounds of layoffs happen and you see all your friends leave. But one thing that’s gotten me through all of this is working out. And when I say workout I mean the most pathetic, sad, barely completed beginner-level cardio dance routines. I’ve somehow forced myself to move while on lockdown and it’s somehow forced me to feel better. Whatever you’re doing, wherever you are: get up and move even if you don’t finish or end up going on a walk. Pls take care of yourself❤️

Is it normal for every single call (client or internal) everyone dials in from their desks at an open format office? Everyone avoids takings calls together/conference rooms like the plague.

Bookish fish! What’s the best book on leadership you’ve read? Particularly creative leadership.

Has anyone received a job offer after being initially ghosted by recruiter? How long did you not hear from them? Feeling down after not hearing anything for 2 weeks after a round of seemingly promising interviews.

Is every agency suffering from the "12 people to screw in a light bulb" Syndrome ? And said lightbulb ends up sideways and over budget?

Here’s to hoping the start of the new Serena Lincoln navigator ad is the end of the Mathew mcconaughey Lincoln Navigator ads

Can someone explain how billable hours work? At a new agency and although I had to fill timesheets at my previous agencies, they were mainly used to ensure we weren’t over servicing a client/for setting the appropriate retainer for contract renewals. I asked ppl at my agency but haven’t gotten a proper explanation. I get the impression that billing to the agency admin code isn’t recommended, and my manager said he bills everything to client codes, but that doesn’t make sense to me .

Not many people seem to care about those agency of the year titles anymore. Especially in the past 2 to 3 years. Even to the winners. Right?

My browser history is failing me and hope y’all can help! I recently stumbled upon a website where some ad folks had compiled a bunch of idea/conceptual thinking approaches and if you clicked through there were past spots that had utilized that idea / way of thinking. I wanted to share it with a mentee and can’t track it down. It was a simple layout: grid of images w/headline naming the idea … Sound familiar?

Kudos to the man on the train next to me who has his ticket around his neck, his glasses in his hand and a full sleeping mask on. 😴

It's the end of an era: what's your favorite thing about Obama? #ObamaFarewell

Looking for senior designers that knows shopper marketing. Please DM with books!

What do you guys think of JvM / Sports these days?

newly-promoted ACD salary in NYC?

Project Managers. Are any of your companies hiring a junior PM? I've been looking and not having a ton of luck.