Product Marketing

Driving organic awareness on a tight budget. How has that worked out for you? I would love examples of brands that have run campaigns on what seems like low or no budget, and it made a massive impact.… more

Have you ever had to shift positioning dramatically after your initial launch? We have a client who wants a completely different thing for their product, and it's been tricky, to say the least. I’… more

How did you break into PM from a non-traditional background?

I'm 6 years into PR agency work and looking to potentially pivot into product marketing. For those who made similar transitions:

• What was your "in" - specific ro… more

My real passion lies in hands-on execution and campaign strategy, rather than team leadership or developing others. So I really don't want to be in a Director role at all and just want to aim for … more

Why do we have bowl limits?

I want to get a real grip on what it truly takes to develop something that people genuinely enjoy, are willing to spend money on, and keep coming back to use. It seems like creating the actual product… more

Can someone explain to me the clear difference between a product manager and a product marketing manager? In my previous company, the roles are all intertwined, and we're all doing and helping wit… more

What product marketing role have you seen with a really high compensation? Roles over 150K. I don't think I've seen too many, or any at all. All of LinkedIn is pretty much waiting with their p… more

I get that the partnerships team is responsible for identifying suitable partners, bringing them on board, and working with them to help drive more revenue. But where does a Product Marketing Manager … more

When a competitor copies your product messaging or feature set, how do you respond. I've been in situations like this before, but our team is hitting a roadblock. Do you pivot your positioning qui… more

Has anyone found a proven strategy for launching new features to existing customers without causing confusion or pushback? I’m interested in examples from your real-life experiences because I could de… more

What does life as a PMM in a tech company look like? I've been watching a whole lot of Henry Wang interviews, and it's been really inspiring. To the point where I feel the urge to try out tech… more

Over here to see if someone can give me a little crash course on how LTK works. I know that it's considered one of the original social commerce platforms, but I'm more curious about how they m… more

As part of some pitches, I went around to a couple of creative agencies and was shocked at how casual and nonchalant the general vibe at the office is. Everyone is wearing what's comfortable, ther… more

How do you usually look up your competitors' marketing strategies? I use tools like SEMrush or Ahrefs to analyze ad activity, SEO keywords, online presence, etc, but I'm wondering if there are… more

What product marketing course helped you most in terms of tackling and thriving a real life work situation? I am ready to leave my agency and switch into a purely product marketing forward role. Let m… more

Have you gotten a job in the recent past? If yes, did you have a referral attached to your application? I've been hearing that there's no point even trying without one these days but just curi… more

Did American Eagle hiring Sydney Sweeney end up being the greatest decision they've made in a while or do you think otherwise? With Mr.President jumping on the bandwagon, a whole lot of other eyes… more

How have you successfully used customer feedback to pivot your product’s positioning or go-to-market strategy, and what positive (or negative) impact did it have on your results?

Which of these certifications or courses would you look into enrolling yourself in if you were trying to make a clean switch to product marketing from a more mainstream marketing role? Also, is it true th… more

So is the new marketing strategy just to get Sydney Sweeney attached to the brand? Her newest ad campaign with American Eagle has been making the rounds on the internet for many different reasons (hap… more

Have any of you made unusual pivots into other fields from marketing? I think that this is a field with a dead end, and trying to figure out what other job roles or even other industries I can look in… more

It's been really hard to keep the communications across teams tied together. What’s your process for collaborating with product, sales, and customer success teams to unify go-to-market efforts? Fo… more

What would be the hardest part for someone with a purely marketing background to deal with when they pivot into product marketing? I've realized that what I enjoy about marketing is really champio… more

I'm having some serious trouble with focus, and I think it's all the meetings in a day that keep wavering my ability to stay focused on one task. By 4 PM, my to-do list is untouched, and the o… more

Is it not important anymore to make sure that your product is appealing/affordable to your audience? I'm trying to pay for YT Music, and it's $18.99/month. My gym membership isn't even tha… more

I'm trying to shift from my marketing job to a purely product marketing role. Mainly because I need to find a remote job, and it seems that product marketing has quite a few positions out there th… more