Mini products are becoming the norm! It's either micro-handbags or small ampules of products that are pretty expensive for the general audience. Do you think the reason this trend is getting big is because of the opportunity for virality when something is small and cute? What other reason could be playing out?

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I am the target audience lol. These sizes let people like me try new things without a big commitment, suit travel and everyday convenience, and sometimes give brands a way to experiment with premium pricing or exclusivity. It’s a blend of aesthetics, psychology, and practical use for busy shoppers.

Can’t speak for everyone, although I am liking the smaller samples of ‘nicer’ things for gifts. Sol de Janeiro has a spritz mist gift set, and it’s cute and affordable, which is exactly what I’m after in personal use.

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