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You work for the agency, not the client.
Have an opinion, but be open to others.
The work comes first.
Bonus round - the work actually comes second to people’s health and sanity.
Strike first.
Strike hard.
No mercy.
🐍
Don’t just forward client feedback to the team.
Don’t make promises to the clients before checking with the team.
Take good notes, send recap reports, and have a paper trail as early as possible to keep everyone honest.
Pro
Everything BS1 said! Some other things:
-Do NOT miss deadlines.
- When you email senior leaders, be succinct. They won’t read verbose, long emails. Same goes for clients.
-Get the details right so your team builds trust in you.
-Ask questions! Your bosses want you to be resourceful and figure out things for yourself, but if you find yourself struggling with something, don’t spin your wheels and waste time.
- Help build a positive team environment where people want to work with you. Do NOT underestimate this as part of the account services function. Nothing makes me kick an AE to the curb faster than a toxic personality or gossip monger, especially when it gets in the way of the work.
This is more than 3, but take it or leave it. 💁🏻♀️
-Understand your clients ultimate business goals and make sure all ideas lead to achieving those goals.
-Understand how your agency makes money and make sure everything you are doing leads to increased revenue.
Get out of agency side as fast as possible.
Always try to anticipate client needs and be proactive. You’re helping creatives by potentially cutting a round of feedback and instilling trust in your clients that ultimately make them happy.