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A professional image does not come from a company. It comes from the officer who has taken pride in the chosen profession. It comes from the PEOPLE who work for said company. Companies are made of people, they are not an entity of themselves.
A professional image can be manufactured, but how will it hold up if the pride isn't something that comes from within the officer. Therefore, company representatives may help in building WHAT the officer does, but the company reps cannot make the officer professional. Only the individual officer can maintain and present the professional image.
Providing uniforms and equipment and giving guidelines of how that equipment should be wornz are vital parts of what entails an officer. But the company doesn't make the officer do the deeds that make the uniform presentable and crisp. What keeps professionalism is when company representatives at the executive level are not micro managing the officers or out right not supporting the officers. This creates resentment and causes some the company's representatives to willingly be jaded.