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Anonymous User
I am a full stack developer java, springboot, microservices, angular, oracle, inhouse cloud.
As a 602 with 12.6 YOE
Got 10 % mid year hike on a fine day unexpectedly which pushed my cctc to 29.2
We have 60k ceo bonus and 18% variable pay I am getting since last 4 years.
After checking lot of posts here it seems I am on low ctc here.
How much should I target next and which companies ?
JPMorgan Chase
Anonymous User
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To me, ‘Make something that gets seen, shared and gets press’ is the best briefing a creative can get. It’s the whole essence of our job and the one moment a client literally asks for it. You don’t need a huge budget, and you don’t need a celebrity, just a talk-worthy idea and it should be grounded in the brand strategy. If you don’t enjoy that, then what do you enjoy?
Also: It’s weird we immediately equal an activation with ‘something that goes viral’. An activation is just another medium which should be grounded in strategy. Something that goes viral can be any medium (tvc, social, OOH)
Activations can be great. Doing something real / interactive is more fun than making another :30 TV spot. That said the hit rate on selling / producing an activation is super low which is discouraging. Clients want to see non-traditional ideas but rarely buy them or put enough resources behind them to make them great.
Lol kinda my point. Unless you have celebs signed up for your idea, Jolly Rancher isn't throwing down cash for a Grand Central stunt. They have $16 and the activation needs to be very heavy lifting but also your ECD's think it needs to be the next fearless girl...
100%.
They’re almost always the worst briefs too, because essentially it boils down to the classic “we want to go viral”. Which isn’t a strategy, idea, audience insight or media placement. They’re better at hiding that being the goal now though with phrases like “audience first”, “ground up”, “cultural moment” etc.
It’s just all so vague and untethered, and most of the time leads to just riffing on something irrelevant but trendy. Which either goes totally unnoticed or joins the noise.
It’s even more frustrating when the brief is like “look to (insert brand) on TikTok”. And you know that a) that brand built its brand before/off TikTok, and b) your brand would never consider taking any risk like e.g Duolingo did to actually go viral.
Or “build a movement” 🤮
Do we work at the same agency…
Wait! I think we all do!
Chasing cheap awards.
We can all blame Gut.
Because American leadership expects activations to get awards.
This is the most old school post I have read in a while! People are paying to skip ads!!! When your stunt goes viral its because those people are watching your work.
Coach
Lmao ok bro 👍
If you don’t have a compelling insight, go back to your strategy team and press them for one. That’s all you need to do compelling creative. Just one literal spark. If you’ve got that, what else do you need? If you don’t have that, why aren’t you asking for it? Lots of times the weight of agency fuckery falls on the creatives shoulders to solve. But lots of times we let it. Hold your colleagues accountable. Push them as much as you’re getting pushed. And remind them of the old adage - shit in, shit out.