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a High School Programmer
How is work life balance at Citi Risk Team?
Additional Posts in Advertising
how many of you get high before/during work?
🙋🏻♂️
Best (non-agency) company to work at in Boston??
What’s the best agency to work at?
give this man a raise.
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Yes. If your agency is run by a C-suite beholden to shareholders, then it’s going to happen. Agencies are on a quest to become full-stack tech. It’s just a matter of time.
Clients don’t care about quality anymore or building long term affinity through branding, so agencies don’t either. “Good enough” AI will be good enough in their eyes to save money and profits by cutting as many jobs as possible.
Sure, but we sure as hell aren’t going to be able to charge for AI software that anyone can get for $20 a month.
I just think you and everyone in this thread are forgetting how much of what we actually do, day to day, is emotional labor that can’t be automated. Listening. Interpreting. Making judgement calls. Even plugging the inputs into AI will take people.
AI might make creation a little quicker, but it’s not a “set it and forget it” thing and will never be. If it was, clients wouldn’t need us at all.
My POV is that clients hire an agency for either primarily creative reasons, or primarily scale ones. If you’re Coke, you need an agency that can operate in every market in the world, ideally without you funding each of those offices entirely yourself. If you’re a less global brand, or if you’re disappointed by your scale agency, you hire an agency that is truly about creative, rather than delivery, and they come up with the campaigns that get rolled out globally.
More and more I’m seeing clients either leaving the scale parts to tech firms or holding companies, and getting a less scale-focused partner to do the big idea work.
Scale focused agencies make money on efficiency. They are going to replace everyone they can with AI, the same way they’re keeping agency brands “alive” but sharing non-senior staff between them behind the scenes, to avoid any downtime.
My POV is that if you work for a holding company as something less that a shit hot conceptual creative, AI is coming for you first. (It’s coming for all of us, but indies don’t have the efficiency & scale motives that holdcos do.)
@C1 I agree in principle but when they kill / combine the agency brand like they did to JWT / Wunderman / Taxi / Y&R / VML / Leo Burnett…, there are generally fewer seats at the table, even for great creatives.
Rising Star
When holding company name starts with W and ends with PP.
I think everyone needs to relax about AI. It’s not there yet.
Creative 2 hot take, but I don’t think “AI” is actually behind most layoffs, certainly not at large companies.
Layoffs happen because a business needs to boost their quarterly or annual bottomline, period. And, it’s a legal-safe way to reduce bloat or cull the herd in departments that aren’t generating revenue. AI will continue to evolve an industry that is constantly evolving by design. Layoffs in advertising are happening more because client needs are changing, tech has streamlined workflow, and the industrial supply now exceeds the demand.
When all the emails from leadership starts with «hello humans»
There is no such thing as "Full Ai"
Learn AI.
I use it already. As a tool.