Related Posts
See post below

Simplicity 😍 what’s on your wrist today?

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cp+b’s
Would it get more likes if it were OKRP’s?
get/to/by
Pro
Strat team at BBDO about to get a lecture.
Here’s a template I had bookmarked https://docs.google.com/document/d/1ypyVv6TRRpN9iv1EBNEhc-XzhiNXY51UppjrWzVkp38/edit?usp=drivesdk
It doesn’t matter what template you use. It’s the thinking that goes into the template that matters. And if you’re working with colleagues and clients that can’t think, your brief is doomed.
Search "four points Mark Pollard"
Good luck getting everyone on board for a new brief
Not for agency. For new freelance brand client that’s a bit green.
Form should follow function, yo. Shape the template to fit your story. Hardly ever use the same “template” twice