Anyone with insight into the Coca-Cola relationship with WPP/OpenX? Looking for background on how the partnership is working, especially after Publicis won the U.S. media account. Would love to speak off the record about how the agencies are collaborating and how Coca-Cola views the relationship.

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☕️🫖🍵🧋🧉

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Commenting for visibility

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Thank you!

I heard that Publicis is unprepared and understaffed to handle this account, and therefore some of it will remain at WPP.

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Ya lots of chunks of the business still sitting at GroupM and scopes extended cause they don't have people at Publicis to handle yet. They're pretty much running the media buying now but none of the media strategy or larger business priorities it seems. Hopefully they get the fuck out of groupm us quickly

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it’s a hot ass MESS

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🧐

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