Art Directors - need your help as a writer please!

I've just set out FL, and sometimes I am needed solo, I don't want my decks to look absolutely terrible. I know the basic AI platforms and things like shotdeck. But I'd super appreciate your expertise to pick go-tos or resources I don't know.

1. Comping (ex: Print/OOH/merch)

2. Brand specific stills/gifs (ex: pulling Puma images for deck)

3. Cinematic stills/gifs

4. Generate 3D comp (popups, sculpture, etc.)

5. Generate video/gif

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Yeah let me just explain my whole job in a few bullet points

funnylikesmart

I spent years teaching myself these things to become the AD I am today. Also if they hired you solo as a writer, they’re not worried about your deck. I’d focus on what they hired you for.

likehelpful

CWs seem to have it so much easier. This is something I observed during my 4 years as an art director. It was nothing for copywriters to simply write a paragraph in each slide on a deck for their idea. It was me as an AD who had to comp up images made from 5 or more images for each slide. Because while a simple, sometimes bulleted paragraph sufficed for the copywriter, many creative directors would accept nothing less than the Sistine Chapel from the art director.

One of the best guides to designing a deck:
https://drive.google.com/file/d/10P9sCEvNO320bentdAyhEl3xj7R6plkJ/view

You probably don’t need to go that far.

Go-tos for swipe? Know your directors, cinematographers, films, shows, visual effects, moods, down to exact scenes. If you don’t know much about this, watch more entertainment and learn.

Adobe Express for taking the scenes and exporting gifs

https://www.adobe.com/express/feature/video/convert/video-to-gif

Midjourney can fill in the rest.

likehelpful

Thanks so much. It's helpful to know Midjourney still seem to be the go-to of choice.

To be honest, it’s a lot like this:

1. Photoshop.
2. Google.
3. Google.
4. Photoshop.
5. Photoshop.

likesmart

Search YouTube for tutorials.

I think OP is looking for some helpful tools and resources for decks, not an explanation of how to do the job

Makes sense. One question. Can you help me write gooder?

likefunny

Thank you to those answering so far, really appreciate you. Certainly not trying to oversimplify or do anyone's job, have always respected my AD partners. Just want to make a good impression freelancing in a tough market rn.

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