Art folks, have you ever been paired with a copy partner who didn’t pull their weight or you generally don’t jive with creatively? I don’t mind mine as a person but as a partner… How do I let my manager know without completely throwing this CW under the bus?

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If you’ve already tried talking to your partner about this, I’d ask your boss if they’d consider rotating writers on projects you’re assigned to so you can get a feel for how other people work. Frame it as a learning experience so you don’t come across as a complainer without solutions before you bring up that the partnership isn’t working well.

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sadly most managers don’t wanna hear it. your reputation relies on that person. do your best to make your partnership work and look for another job.

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Honestly? People can tell who came up with the idea when it’s presented.

You’re the one who explains it, answers questions about it, and generally champions it.

After idea selection, if either art or copy isn’t pulling their weight people can also tell in how it looks or sounds.

You come off looking better trying to help your partner grow and do good work than complaining about them.

Hard convo to have with your CW, but you need to ask them what’s up. Are they struggling? Coasting? Do they possibly not realize there’s a problem?

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I think it’s more of an optics question and how vocal or confident you are when it comes to ‘people can tell who came up with idea’. Being a minority also doesn’t help, for example if you are a woman or an immigrant etc. I would come up with majority of ideas compared to creative partners, and as not a local person, they would ignore me talking. Yet I was still pulling all the weight whereas my partners would be just locals. Also cool dudes, whereas I am a woman with a foreign accent and people often don’t take that seriously.

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Do you guys work together? Like really ideate together? Poke wholes in concepts together, advocate for what you think is great, and push back on things you feel aren’t right? Not argue with each other but debate passionately about the ideas?

Or do you just put stuff in decks per the assignment, and they do the same? Are you just nice to each other and not challenging each others ideas? Because you won’t get anywhere doing that.

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I am a copy folk, but you get paired with all different people throughout your career. Can you talk to the writer directly and tell them what you need them to do

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Start using AI writing tools to replace their tasks yourself and show how tenuous their value to the company is, and if they're a true creative their self-doubt and feeling of inadequacy will motivate them to change or they'll be let go in the next round of layoffs.

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This childish tactic would 100% work on me.

uplifting

Heh, I had this numerous times. And everytime they would get sacked or one got into trouble with literally everyone in the team, I was dragged along. In one famous agency, my rep was ruined thanks to my previous partner, who was the laziest person ever. He would even try to push his work on me, complain that I am raising voice on him, when he was actually shouting (I guess he considered that the best defence is attacking in his brain). I complained to HR whom I told about that he’s not doing his part therefore I need to suffer, and I wanted to be split from him, they said there’s nothing they can do, and if we are hired as a team, we are measured as a team.

Honestly, look asap for another partner if you have an opportunity. Talk to your partner first, of course, set boundaries and ways to work together. Say what you like and don’t like, ask about his preferred way of working.

If that doesn’t work, talk to your management as that you would like an advice. Frame it as an advice for working in a partnership, and check the temperature. Ask if you can be paired with someone else on some projects.

And talk with management you can trust. In my case my line manager didn’t care about me, just agreed he can’t do things up to standard and asked why do I think my partner acts this way.

In long term, it killed my opportunities to go elsehwere within the holding company I was at during that time and I was made redundant quoting that we don’t get along or we don’t do any good work with the guy (my copy partner). Our yearly review was valued as underperforming thanks to our partnership disagreements. Sister agencies, from the holding co, whom I spoke with and got job offers, took those back after i believe seeing our yearly performance (I guess HR really wanted to make the guy redundant, as according to the laws of the country we were at, it’s easier to claim fair redundancy if there’s more than one person being made redundant).

So make sure that if nothing changes, you have another partner, have an updated portfolio and an exit plan.

Sorry to sound negative but at least I wish I would have left earlier with these lazy copy partners I had.

However, I also had great partners, and we still get along with them. Maybe you could try looking for other partners quietly? And ask around if your former ones are looking or know anyone who would look?


P.S. Hope it works out!😊

I've had the reverse situation. I think you make your manager aware of it but then try to work through it if you can.

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