Background:
In a world oversaturated with scam ads, purpose-washing, and case studies narrated like they cured cancer, one brave creative had a vision: talk about the BS on record.

Insight:
Some of us are tired of pretending and just want to roast fake work in peace.

Execution:
We’re starting a podcast. Brutal. Funny. Smart.
A place where we tear into award bait like a salty juror who didn’t get their campaign through.

Want in? DM if you’re sick of pretending.

like
Posting as :
works at
You are currently posting as works at

Sounds very salty and negative.

I will definitely listen.

likefunny

Thanks for the thoughtful response. A few totally valid points.

You're right, there is a fine line between proactive and scam, and yeah, the last thing I want is a witch hunt or bitter rants. That’s not the tone at all. The goal isn’t to bash individuals or ex-colleagues. It’s to critique a system that often rewards theater over truth. If anything, it’s about opening the door to more honest conversations in an industry that’s pretty good at pretending.

And I agree: clarity matters. That’s why we’d define upfront what we’re calling out. things like fabricated case studies, purpose-washing, and campaigns that seem built only to win awards, not to solve problems or connect with people.

Have you seen the micro plastic blood idea from DM9 in Brazil? WTF is even that?

Also, I love your alternative angle about celebrating campaigns that actually worked in the real world. It's a different purpose but maybe works as additional content.

At the end of the day, I don’t think calling out BS is negative. What’s negative is pretending everything’s great while the industry "quietly" loses credibility.

Anyway, popcorn's on me when the pilot drops.

Interesting Proposal, but I will raise you:

Background: I want chaos

Insight: None of the CEOs from the major firms have a goddamn clue

Execution: Undercover Boss except it's "Undercover Junior" where a junior-level employee gets to be CEO for a day, for real (no takebacks)

In a world where no one knows how anything works anyway, what company is willing to give someone else a try?

like

Would love to hear something like this with an investigative slant. Talk to disgruntled creatives who got left off the credits list, talk to people at the agency who were there when the project was getting made, get the real scoop on how it was faked. Make some headlines.

like

Fuck yeah!!! Love all these ideas. I wonder how difficult and what kind of structure of reaching out would be necessary to get this kind of info. But I love this perspective

I say let’s not limit ourselves to fake work.

Look, we all know it’s tough to make good work. But so many brands don’t even seem to try, and they should feel embarrassed.

like

Great input. That's very true. And it's not about trying to do fake work. It's trying to do good work. I like it.

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When and where

Idk. Need people to be really interested cause I can't do it alone. Maybe I could but it wouldn't be as good and also I don't want to. I want conversations.

And this is different from LinkedIn how???

You can call it Brothers in Bitterness

in

Dm :)

Be anonymous or prepare to be blacklisted

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