Bain uses the word "answer first" (incessantly) to describe a hypothesis or the hypothesis-forward thinking approach.

Do the other firms have lingo for this kind of thing as well?

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Nah everyone else does it without needing a little personal mnemonic. Just keep lookin for true north, that’s where the answer first lies.

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It's literally the scientific method, not something new

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Not to geek out here, but based on the philosophy of Sir Francis Bacon, the creator of the scientific method, no hypothesis can ever be proven correct. We can only prove things wrong. If a hypothesis survives many attempts to be proven wrong, it becomes stronger.

When we make predictions based on the hypothesis (e.g., the apple will hit the ground at a speed dictated by f = m * a) and our experiments agree with our predictions, we haven't proved the hypothesis, we just failed to kill it (if the results don't match the predictions, then the hypothesis is wrong).

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ATFQ

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Yes, we are obsessive about this - always have a hypothesis (ie, this market is worth entering) and you essentially solve against the hypothesis with a defined amount of confidence. Certain times we will prove within 90% confidence, other times we need 95%, etc.

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You are absolutely kidding yourself if you think any determination in consulting can be made with 90% confidence (forget 95%).

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"MBB Experience" 🙄

That’s consulting thing, not a Bain only thing

I don’t remember it being said explicitly during my time at BCG. You just structure stuff and do what PLs/Partners/MDPs/clients ask for

Yes, training emphasized this, however, never seen it applied to actual work and I remember being confused about it

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every firm has some permutation of the same. at McK it was having a 'Day 1 answer'. the formats usually the same - leverage firm expertise to generate top-down hypotheses and break down what data points are needed to prove it true or false.

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