Black History Month is right around the corner. I haven’t seen as many campaigns in the pipeline as in recent years in terms of numbers, but I have seen more thoughtful ones in terms of strategy and messaging. I was wondering what the view is like in other sectors of the industry, and what marketing might look like compared to previous years.

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We do not have any specific to this time of year because we are doing that work year long, but I wonder if there’s an apprehension to do a BHM campaign with all the backlash that’s heading toward anything to do with Black people. I wouldn’t be surprised if firms and companies are hesitant.

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