"Cagency" folk, how are you finding it?

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The transition to consulting has been tough, everything is so different than how agencies are culturally and how agencies work...but Im finding the work is much more intelligently informed and impactful to the clients’ business

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Its also far more business oriented than any creative agencies ive been at - feel more like a partner to my clients than ever before

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Soul sucking and meaningless. More CMO work but for 5MM now instead.

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I'm finding that no problems are framed as comms problems eg no human focused insight so it's very hard to actually do any strategy. I've become a message translator.

Also my agency is doing lots of uninspiring briefs - internal videos, conference videos etc.

The huge culture clash is also a problem.

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YES! I’m not alone. Thank you

Cagency as in - a creative agency in a consultancy ?

yup! A woeful term that Accenture use.

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Underpaid, overworked, always intrigued. Hopefully it pays off.

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