I am interested in pivoting from an agency into a traditional business consultancy role. I have start-up tech experience and four years of Strategy experience for media clients. Are there any projects folks in consulting would recommend I take on to add to build on to a resume? From the outside looking in, it seems like there is an overlap in the core competencies of a strong strategist at an agency and a consultant.

like
Posting as :
works at
You are currently posting as works at

Hey @OP, I'll bite, having been a fellow Groupe employee.

I'm assuming traditional business consultancy = management consulting (McK, Bain, BCG etc)

"Overlap in core competencies"
Unfortunately, no not really. I think that if you're an analytical thinker and you're strategic that helps. And assuming your Quant skills are decent. But nuts and bolts of your role won't. Here's why..
Most (but not all) agency planners/strategists are hyper focused on gleaning consumer insight (qual/Quant) to inform some sort of customer facing activation/campaign/media buy etc. That's a lot of going to customers to get your finger on the pulse and translate it to a "strategy". I know media strategy digs deeper into quant data, which is great, but the focus area of your work is lower down the value chain than most consultancies. And these firms work up the value chain.

Think: deep client focus and centricity, deep industry insight at senior executive levels that are broader = 1-5 year visions, due dilligence, organizational change.

Real strategy consulting is a much deeper look inside an organization across the board to understand how a certain unit/product/service line is doing, identifying what might be causing those things and architecting a vision to change that. It's a lot of DEEP industry analysis, market dynamics understanding, and operating model insight.

I respect the hell out of a good Strategist, but I've only met a select few who could pivot to this kind of work easily.

"Projects to take on"
If you can help someone bootstrap a business from the ground up and understand how to operationally run and grow the business, that's relevant. But I can't think of much else.

So what paths can you take? Here's how I have seen agency people land into these firms:
1) MBA and start from the bottom (which is what most people do)
2) Get a referral, interview well and start from the bottom
3) Join a Sales/Marketing specialized team within a consultancy looking for people with media experience
4) Join a niche/specialized consultancy more hyper focused on what you do today
5) Depending on strength of your start-up tech experience, join the tech capability of a major consultancy or the tech consulting arm
6) If your Quant and tech skills are really good, join the data science/analytics teams of these consultancies

likesmarthelpful

@SBC1, but you're winning upstream work for the agency, right? Who are you closest strategic partners within the agency?

I find there's a big gap with regards to managing client relationships and having strategic conversations. Agencies rely on account executives, who often are great at schmoozing with clients, but cannot get to the heart of a client's business like an equivalent partner/MD could. Or the strategic conversations - - agencies historically only cared about CMOs, not the rest of the CxOs. I've only met a few senior AEs where I felt they could lead, shape, scope work competently.

When you factor in things like travel, commercial models, investment in peoppe/training, it gets even trickier.

Related Posts

Hi sharks.... How long it takes for Global Logic to come back after Manager round? It's been 1week since I gave interview... No updates so far... GlobalLogic

🐠 with <10 total YOE and $200k+ base. Can you highlight your role and path? Trying to identify more stable non-banking and tech roles. Thanks!

like

I don't understand the point of hiring candidates. Its been more than two months and i am sitting idle. There is no updates from management. I am getting info like i will get half salary this month because of the bench policy. I m confused what to do next

like

Can anyone refer my wife to big4 or tech? She has 7 years of experience with quality assurance and automation. She has masters from KSU with 3.88 GPA in information technology with a specialization in data analytics. We are in Atlanta GA and not looking for a travel role at the moment. Please IM me if you have any openings. Thank you !

like

Can anyone please refer me for SAP CPI role. I have 3.5 years of experience in SF

like

Hey Guys 💖
I have recieved mail from Acquisition team for interview on 29th July.
I have filled all required information.

Will I get interview invitation link in one day or do I need to remind?

likeuplifting

Hai Infosys people i have given the interview within 4 months but my joining date is after 3 montha so total 7 will they release offer please suggest

like

Can someone refer me please for relevant opening in eli lily?

Accenture hiring for following skills experience 1 yrs to 13 yrs. Position from analyst to associat mgr. Please dm me for further help.

Post Photo
like

Hi, I got selected in S&P. Hr gave me an link to apply for some position but I am not able to do login to that link

Facing issue like user name doesn't exist in tenant s&p global.

Did anyone face the same, if yes could you please help me on that.

Anyone hiring an ACD? I may be relocating here ‘cause my wife is accepting a position at Target. How many agencies are there?

like
like

McKinsey & Company Hello! I’ve received an invitation from McKinsey & Company to complete Solve, The McKinsey Game (digital assessment). Would highly appreciate it if anyone can share some tips/advice on how to approach it - thanks!

like

Just curious. Why are the ME offices always hiring? Is it because people are leaving all the time versus other regions? Or just that the business grows crazily all the time?

like

I have been an assistant manager at a retail store for a year and a half. This chain has about 60 stores. I get paid hourly. What is a fair hourly wage for an assistant manager position ima store of this caliber?

like

I'm currently an SEO Analyst/Web Developer/Digital Marketer. Looking to be more client facing in the future. You think I have a chance in an Account Management role?

Currently a Solutions Consultant at Pegasystems.

I am interviewing at and considering making a jump to
Oracle as a Specialist Solutions Consultant.

The reason for my move is currently at Pega SCs are treated more as AEs or Account Managers. The role at Oracle would be more of a true SC position. I also feel that Oracle will look BETTER on a resume and someone as young as me would have BETTER programs in place to train me and give me the foundation needed to be a successful SC.

Thoughts?
Oracle

like

More Posts

Has anyone recently applied and gone through the H1B process at Walmart? or is there anyone in this bowl who is at Walmart currently and had their H1b renewed recently.

like

Tata Consultancy - received offer and had word with delivery manager for project in Australia in which they can process me immediately. Need advice - once I join , how long it takes to process visa for Australia and get on boarded for the project in TCS. Yoe 7 years CTC 26lpa Jb 1 lk

like

My wife is a Software engineer - QA with 2 Yoe, now we are thinking to move to Canada, can someone please guide us on which 2 year course can she pick (for student visa), is data science related course a wise decision? Or how to find a QA related PG program.
Preferably in Victoria, British Columbia

i have a question related to retention bonus. i received a retention bonus of ~1l in november last year. after tds deduction i got ~70k in-hand.

i will be leaving the firm in october this year. since i will have to return the entire ~1lpa, is there any manner in which i can recover my tax deducted in previous FY?

like

I own a global Technology Recruitment Company and provide Coaching to Job Seelers.

Let me know if we can help.

Tom

likehelpful

Are you hiring Salesforce developer freshers? I am a trainee Salesforce developer. Its been 4 months only.

like

Hi, I have a HR discussion with EXL this week for the post of manager.

What should be the fixed pay I should be asking for?

like

Deloitte M2 advisory salary in SF?

like

When will we able to see payslip in portal?

like

Past few strand I spiked where super harsh, got them from Medmen. Any suggestions on good strains that are smooth to smoke? FYI this was out a a joint. TIA!

like

AIR is hosting our next Straight Talk panel discussions on Monday 3/15 on zoom.

Topic: Producers & Reps: Pain Points & Pleasure Points … where we dive into what works, what doesn’t, what makes the best rep & producer relationship and how can we be better partners for/ with one another.

Seeking freelance or staff producers interested in being a panelist. Kindly DM. Thank you!

like

Motivation to work: non existent. 🙂🙃

likefunnyuplifting

Deloitte vs Accenture Salary for Consultants in Salesforce technology? Have 6 yoe..

Please throw some numbers..Deloitte Accenture

like

Hi all,
Please help me with referrals for the Big 4s or Investment Banks like Morgan Stanley, Goldman Sachs, JP Morgan. I have 3+ years of experience. DM or comment to connect. Thanks!

like

Why is onsite so important for us IT people even though we can live a more comfortable life here in India and save equally here too? Not judging anyone since I am also one of those people who feels like a failure because I couldn't make it to onsite in last 7 years while many of my peers have.

like

United GPU question - if I have GPUs that expire on 1/1/2020, is the expiration the fly day or the booking date? Can I apply them to a flight that takes off after 1/1/2020 as...

Any Chinese/East Asians here?

like

Any suggestions for how to find a fully remote customer support job?

like

Additional Posts in Consulting and Advertising worlds collide 🌎💥

Anyone made a successful switch from the Ad Agency world to consulting early on in their career? What drove you to it, was it worth it? Did you get the professional growth opportunities you were looking for?

like

Anyone have a good recruiter at PwC (digital)? thx!

like

I have my intro call with Deloitte Digital next Monday. Any tips or advice? Also what’s the salary for an SEO Lead?

like

Anyone at Ogilvy Consulting? Can we chat?

like

Any folks in this bowl have an Adobe Experience Manager certification? Worthwhile?

Small Shops and Teams:
What CRM do you use?
Don't have one? Where would you go for recommendations- reliable blogs or other knowledge hubs for small team tools?
Thanks

like

Just got an offer from traditional agency and one from Accenture and frankly I was disappointed by Accenture offer. Not that money is everything but wow. I guess advertising isn’t that bad

Post Photo
like

I’d like to better understand if it’s better to stay in consulting with a well-defined career path or to move to Google/Facebook/Amazon with a good level and having the consciousness of being promoted is really hard.

like

Does anyone have a resume writer or career coach they could recommend? Feel free to PM if easier!

What are the best consulting/brand agencies for recent college grads to go to? I understand that now isn’t the best time to apply but I’d like to start researching!

like

Looking to leave my AAE role (almost 2 year YOE) to move into consulting. Anyone here made the leap? Any advice?

like

Need an expert in Salesforce (Marketing Cloud x data onboarding). Our agency ♥️s LiveRamp, but have a client needing some Advertising Studio expertise. Freelance/contract opportunity here!
DM me please!

like

For those consultants out there ... have you found it valuable to have a formal certification for Digital Transformation Change mgmt? What do you feel is the most valuable/marketable certification?

like

How long is the interview process at Deloitte? specifically Doblin

like

"Cagency" folk, how are you finding it?

like

Does anyone from agency world to “cagency” world have tips on learning the consulting side? I’m finding as an experienced hire, I lack in some skills such as economics and budgeting.

like

Hi all - I am looking to move into the world of brand strategy consulting (KPMG has customer consulting division but brand and marketing aren't that strong. Also KPMG UK is the only one of big 4 that has not bought an agency!!). Wanted to hear some advice on the options: go to a boutique (like Lippincott, Prophet) or brand agency? The salary cut for agency is huge though. Are there other options?

like

C-suite consulting leaders: why are you buying creative agencies?

I'm about to graduate from uni and have sadly just realised that the creative industries I like aren't going to pay enough, so I want to get into consulting. Ideally in areas like marketing/branding/digital rather than MBB

I have no consulting experience and I have accepted an internship offer at an advertising firm for this summer. What steps would you advise me to take to get into consulting? Also, I get to pick between strategy and accounts for the internship - would either be more useful?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal