I'm about to graduate from uni and have sadly just realised that the creative industries I like aren't going to pay enough, so I want to get into consulting. Ideally in areas like marketing/branding/digital rather than MBB

I have no consulting experience and I have accepted an internship offer at an advertising firm for this summer. What steps would you advise me to take to get into consulting? Also, I get to pick between strategy and accounts for the internship - would either be more useful?

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Pick Strategy. As you grow in your career you can later shift into Account. Much harder the other way around.

Whether it's a consultancy or advertising is less important than your excellence. If you are excellent and personable you will get paid in time. Just keep at it.

Good luck!

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You have to have some background/ experience in order to be a consultant

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Not true - MBB hires straight out of university

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Strategy is definitely your best entry point

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Move to the US. There’s a lot of money in advertising here.

Not at all. It’s very hard to get a visa and most do it through O1 or L1

@OP, a couple thoughts:

Marketing, branding, and digital has historically been the purview of advertising agencies, not consultancies. If you want to do those things, look for an agency or an agency that is part of a larger consultancy that does that work.

Also, not sure what creative industries/type of woke you actually want to do, so you should think about that too. What kind of problems do you want to tackle? What kind of role on a team do you think you could utilize your background for? That's not super clear here.

What is “enough”? Is this based on cost of living or on expectations?

Look at places like Prophet, Interbrand, Lippincott. Happy to chat further, the salary bands at these places vary but I can tell you definitely at least some firms pay more than Big 4 (including Deloitte) albeit less than MBB.

I’d pick strategy for sure for your internship.

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