I'm about to graduate from uni and have sadly just realised that the creative industries I like aren't going to pay enough, so I want to get into consulting. Ideally in areas like marketing/branding/digital rather than MBB

I have no consulting experience and I have accepted an internship offer at an advertising firm for this summer. What steps would you advise me to take to get into consulting? Also, I get to pick between strategy and accounts for the internship - would either be more useful?

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Pick Strategy. As you grow in your career you can later shift into Account. Much harder the other way around.

Whether it's a consultancy or advertising is less important than your excellence. If you are excellent and personable you will get paid in time. Just keep at it.

Good luck!

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You have to have some background/ experience in order to be a consultant

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Not true - MBB hires straight out of university

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Strategy is definitely your best entry point

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Move to the US. There’s a lot of money in advertising here.

Not at all. It’s very hard to get a visa and most do it through O1 or L1

@OP, a couple thoughts:

Marketing, branding, and digital has historically been the purview of advertising agencies, not consultancies. If you want to do those things, look for an agency or an agency that is part of a larger consultancy that does that work.

Also, not sure what creative industries/type of woke you actually want to do, so you should think about that too. What kind of problems do you want to tackle? What kind of role on a team do you think you could utilize your background for? That's not super clear here.

What is β€œenough”? Is this based on cost of living or on expectations?

Look at places like Prophet, Interbrand, Lippincott. Happy to chat further, the salary bands at these places vary but I can tell you definitely at least some firms pay more than Big 4 (including Deloitte) albeit less than MBB.

I’d pick strategy for sure for your internship.

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