There goes Droga. Accenture buying Droga will totally kill the agency. Anyone good will be packing up now. It’s payday for David and stakeholders. Everyone else is doomed.

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That’s a really easy thing to say shooting from the hip. But do you really not think they thoroughly factored that into this massive acquisition and took proactive steps to mitigate creative loss? The creative talent was the focus point of the acquisition to begin with. Impact analysis, multi-dimensioned planning and risk mitigation are the FEW things consulting firms are actually really good at. Accenture bought Fjord and in the grand scheme just accelerated and amplified their creative delivery capabilities, giving them access to bigger and broader initiatives and applications they couldn’t have imagined pre-acquisition.
In the long run, the agencies that don’t play in the top to bottom strategy space were going to suffer and lose creative talent anyway.

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