Can we stop pretending that writing for DTC skincare brands is “soulful storytelling”? It’s literally just metaphors for hydration and “clean” copy about clean ingredients. When did we all start pretending it was art?

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Who is pretending it's art?

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Probably you

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The same day we started pretending commercials were “films.”

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Yea but don’t tell them that we’ll all be out of jobs

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Anyone who thinks any advertising is anything close to art needs to stop huffing fumes.

smart

Brand positioning has always been important, and as writers, we could lean on this to re-strengthen confidence in our discipline. I totally understand, but is it really that bad to play along?

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Hi,

Recently got an offer from GlobalLogic for the client gigamon. Do anyone have joined for the same? Please let me know.

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Those who joined pune or Hyderabad location as Analyst on 8th August , how is it going ? Work pressure or training what is happening there ? I have joined pune but there is no one in oune location so Wanted to know if anyone joined before me then let's connect

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Looking for a casing buddy! Fairly new to casing and come from a science background not business. 2nd round BCG interview coming up. :)

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What’s everyone’s flex plans? Lollapalooza in Chicago for June 8, super excited 🔥

Would you accept a part time freelance gig for an hourly rate?

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Hi all, Recently i interviewed at Adobe for the post of computer scientist, Noida location. Had 5 technical rounds, but after that i didnt get any further response. One of HR called me and asked me to wait for a day or 2 last week, she gave me the reason that there are some issues going on in company. It's been 2 weeks now and i haven't got any response from them, i have been following up on mail and call, but there is no response either. What could be the reason ?? Any adobe folk out there ??

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Any insight on DLA Piper culture?

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What should be the salary in Amsterdam, Netherlands. Considering the current inflation and high cost of living in Amsterdam as compared to metro citys in india
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Exactly how a weekend morning should go

Post Photo
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My fiance is an American any idea if PwC sponsors green card if I filed through marriage or if I had to do it myself how would one go about it?

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Is the CPA required at non-Big 4 for FDD/TAG? If it's required, what level is it needed at?

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Would your judge blame you for higher court reversing his opinion if he handed you the research and told you what to write? Should he?

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Looking forward to getting started with the Data Science field. mainly 4 types of job profiles in order of prestige :

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How are the client interviews after joining. Can we choose the tech stack or does the hiring manager assign the project. How is the work culture.For senior software engineer A3 and dotnet position. Are team members supportive.Need to decide if should try anywhere else too..Appreciate if anyone could respond

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What is the comparision between Infosys band 6B and Band 8 of IBM? Any pointers please!

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Additional Posts in Copywriters

Would any of you goofballs want to join an informal drinking group for copywriters who write non-advertising stuff like fiction, non-fiction, comedy, plays, poetry or whatever?

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I’m helping my friend put together a brand book for his startup. I’ve seen this go so many diff ways, but besides the design-related stuff, what exactly is important to include? Do I include a brand mission statement? Brand manifesto? Brand positioning? Brand tagline? Would love your thoughts.

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Do creative directors have the power to ignore their copywriters and go with their own ideas?

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How do you say “buy this product” in a headline without saying “buy this product”?

Sincerely,
A Junior Copywriter with a shitty brief and an even shittier turnover time 😭😭🥹

Any recommendations for a course / resources on children's book writing / illustration?

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I keep getting recruiters asking to apply for new roles, which is what I thought I wanted because I’m not growing at my agency. But I’m so fatigued I don’t even know if I want to stay in advertising. Have y’all left or took a break to do something different? What did you do?

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If you are approached for copy position with a company called LadyBoss... RUN! I don’t know racket they’re running but they set up a video conf with a bunch of copywriters interviewing simultaneously.

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Does anyone else die inside when they're called a 'wordsmith'?

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I tried to get an agency to tell me the salary they have in mind (any tips on how to get them to throw out a number first?)

They replied: "the salaries will be in line with market rate ranges in New York City for the respective full-time roles."

What are the market rate ranges for:

Senior Copywriter
Assoc. Creative Director of Copy
Director of Copy

Thanks!

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Is it better to be at a small shop and crank out work for smaller clients in your first year or be at a big name shop and maybe make nothing? Deciding on an offer...

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"Use the approved language."

"Why'd you use this language?"

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What about using 3 one-word sentences as a slogan? I feel like it’s super played out, but I get suggestions for it all the time. Can’t we do better than mashing together words from the crestive brief?

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Please help! I'm looking for writing terminology. At our agency, we are getting more into creative writing vs ... executional writing? Please help me find the right term. Creative means developing the big idea (concepting), writing scripts and headlines with flair, etc.) for an awareness "hook" and then the other camp, which includes brochures, one pagers, banner ads, sales sheets.

What should we call the other type of writing? (Cont in comments)

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Shout out to everyone who’s ever had a white paper to “copyedit” that they just ended up rewriting entirely. I’m there today.

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When non-ad ppl ask you what do you do? In terms of title; do you tell them “copywriter”? Or immediately assume they dont know and might confuse it with copyright infringement, and just end up telling them that you’re a writer or a creative director, and skip the hassle

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So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

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How do you keep coming up with new headlines for the same product?

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Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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I think it’s so crazy that once you sign-full time as a CW, you can’t freelance as well. Feels like there’s so many opportunities out there for freelance roles but the full-time gig steals us from them ☹️

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Is it a red flag to interview with a potential new agency that I'd have to move to a different state for and they never give you a chance to ask any questions or fly you out to meet in person?

likefunny

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