Can we stop pretending that writing for DTC skincare brands is “soulful storytelling”? It’s literally just metaphors for hydration and “clean” copy about clean ingredients. When did we all start pretending it was art?

like
Posting as :
works at
You are currently posting as works at

Who is pretending it's art?

like

Probably you

funnylike

The same day we started pretending commercials were “films.”

likefunny

Yea but don’t tell them that we’ll all be out of jobs

like

Anyone who thinks any advertising is anything close to art needs to stop huffing fumes.

smart

Brand positioning has always been important, and as writers, we could lean on this to re-strengthen confidence in our discipline. I totally understand, but is it really that bad to play along?

Related Posts

Hi
Can someone refer me in Citi
If there is an opening for analytics position

Skills: Python,SQL,excel,sas

Yoe: 2.3

like

Are RPA projects still selling in your company? Is demand for these type of projects still high?

like

Do you guys see a continuous growth in the RPA market for 2020? Do you feel companies are going to make automation a priority?

like

Hello Everyone,

My joining is on 11th July. I believe I have to collect the laptop from Camac street on joining date. But after laptop collection, should I WFH as the Technopolis office is not ready? Also, how much time does it take on first day for all the formalities? After laptop collection and formalities, I am planning to return to my hometown which is 250 km away.

like

I’m a finance manager for a Global 50 company, with 6+ yrs experience. I’ve considered switching to sales, and curious if there’s part time roles (preferred remote) that I could try. Any suggestions for me? Companies, role type, etc to look into. Thanks in advance.

like

Hello All,

I have recently joined
FIS Global around end of April. My mother recently met with an accident and she needs to be operated.
I haven't been able to update the anything regarding the insurance part yet on FIS portal.

Will my mother's treatment be covered under the insurance? If yes, what's the procedure for the same? What are the documents that I need to submit in order to claim the amount?

Can anyone please guide?

like

I want to know if you female employee is pregnant and there manager dnt give appraisal knowing this can any action taken on this ?

likefunny

Any recommendations on where to go to brush up on your Boolean search techniques? I’ve been recruiting for 10 years, but admit I don’t know the latest ways... for example X-ray

like

Thinking about transitioning from advertising (10 years as a copywriter) into public relations. Has anyone in this bowl done that? What types of roles should I be looking for?

Is there anything similar to the INDIRECT function that I can use to build a formula reference to another workbook? INDIRECT creates errors when the referenced workbook is closed..

like

If an employee files a complaint about workplace behavior, do you treat them differently? I'm faced with reporting an SM for bullying and finding it near imposible to believe that it won't (cont'd)

Tired of this constant grind and constant layoff situation in NYC. Thinking of making the move to LA. Any thoughts? Yay or nay?

like

Smarht Parhk? Nice .

like

When’s the best time to go client side? Wait till I get a promotion or try to switch sooner rather than later?

like

Anyone with Global Safety associate to talk to ?!

Hi Guys, Can anyone please let me know howz the M4 band in LTI and what are the responsibilities mainly.

like

Anyone have recommendations for headhunters placing planners?

like

I just got married and my wife is a US citizen. I need to file my green card application. Does anyone have experience on filing on their own or lawyer recommendation ?

uplifting

Just lost my job. Has the job market started to cool down? What should I expect for leadership roles in I.T.

like
like

Additional Posts in Copywriters

Today is supposed to be our “day off.” I always laugh when I see emails announcing special days off. What’s even funnier are the reminders about “half days.” Hilarious.

likefunny

2,000 animals can see you coming 🤔

Post Photo
likefunny

Anyone do any work in web3/blockchain/metaverse?

like

How do you keep coming up with new headlines for the same product?

like

Anyone else despise writing titles for scripts? Or is this just my own weird writer quirk?

like

Hi. I’m looking for a CA, OR, or WA-based writer who’d write blog posts for a product / lifestyle site about weed and west coast weed culture. Needs to be otherwise professional & willing to use name

like

So, you’ve reached the stage of your career where you care more about cashing a fat paycheck than making “creative ads”. You’d rather have the resources and free time to fulfill your creative itch outside of work than try to sell the next big idea to an 28 year old marketing manager with an annual budget of 150k. How do you make the absolute most money as a copywriter while still working a 9-5? Asking for... a... friend?

likefunny

Am I particularly uptight, or is writing meant to be done alone, without a partner talking to you? With past partners, we chat through script notes and then I go off to execute. Current partner likes to sit and chat as I write. To me, writing is crafting a conversation. So I can’t talk to you and simultaneously talk to this audience. Of course I can just say “I’m gonna go write.” But since we’re both CD level, I’m like…is this his first rodeo? Maybe other writers are different though.

likehelpful

I was hired to work on one account as the only writer. Told they’re handing me another account (or they may hire another writer). I need and want more responsibility and $$. How to negotiate??

Thoughts about going back and forth between agency and in-house? Is it a good/bad idea? Is it even possible?

like

Do creative directors have the power to ignore their copywriters and go with their own ideas?

like

RANT: People re-writing a cw’s stuff has always been painful. These days it’s far more common than when I started. It’d be one thing if they upgraded the work. If I learned from it. If I genuinely seethed with envy over their wit w/that perfectly placed semi-colon. People can’t re-art direct stuff bc they don’t know the programs so they ask the ADs for changes. Word and a keyboard made everyone think they can write. Which they can’t. Google Slides is Google slip ‘n slide into (bad ref. here.)

like

"Use the approved language."

"Why'd you use this language?"

likefunny

Is it a red flag to interview with a potential new agency that I'd have to move to a different state for and they never give you a chance to ask any questions or fly you out to meet in person?

likefunny

I’m a copywriter and I’m shite at writing cover letters, which makes me feel like a fraud. Any other writers feel this way? Any advice?

like

Any copywriters (in branding/otherwise) currently report to a strategist instead of a CD? Trying to have an open mind about them approving copy without judgement but it’s like pulling teeth for me.

like

I’m helping my friend put together a brand book for his startup. I’ve seen this go so many diff ways, but besides the design-related stuff, what exactly is important to include? Do I include a brand mission statement? Brand manifesto? Brand positioning? Brand tagline? Would love your thoughts.

like

Trying to break into advertising, specifically copywriting.

Are there any programs, schools, or courses that I can complete online while also working full time? Thanks!

like

Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

Post Photo
like

I keep getting recruiters asking to apply for new roles, which is what I thought I wanted because I’m not growing at my agency. But I’m so fatigued I don’t even know if I want to stay in advertising. Have y’all left or took a break to do something different? What did you do?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Scan your QR code to download
Fishbowl app on your mobile

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal