Do creative directors have the power to ignore their copywriters and go with their own ideas?

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Some aren't aware they have the power NOT to do that.

likefunnyhelpful

This happens every week to me

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Yes. It shouldn’t happen if all is going well. Usually it’s the last resort.

likesmart

It’s your line on the line, it’s their head on the line

likesmart

Yes, they're like the Elder Gods in Mortal Kombat

funnylike

They can, but they shouldn’t. The best CDs guide their teams in the right direction without giving them the solution.

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Yes.

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Of course they do, why would they not??

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Yep. If a team isn’t getting it done. They do. Same goes for their boss. If a CD isn’t getting it done the ECD has to do it. And so on. Until somebody gets laid off or transferred to another group. No CD wants to have their idea beat out their teams idea. But you gotta make the mtg.

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Are you serious? Every CD wants to have their idea win. If they came up with an idea, then that’s the one that’s moving forward. Even if it’s a ripoff of the work the CD just made for another campaign (and it always is).

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Lol

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Are you a member of the creative department?

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They have the ability.

Should be asking why.

The power? Yes.

Bad ones yes. Good ones try to help shape existing ideas and offer up suggestions. Sometimes those suggestions are “other ideas.” I try to do that only if the work needs a lot of help.

Welcome to the club

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Spec Ad: Olympia Beer
Slogan: Powered by Mystic Clearwater
Headline: It’s the Water. What is the Water?

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Are puns always bad? I like them as cheat codes for making boring things slightly more entertaining. I don’t want to spend hours thinking for a line for a social post we are just doing to fill up a content calendar

likefunny

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Pivoting from copywriting to _____? Interested to hear from copywriters who are either considering or have already transitioned into a totally different or somewhat similar creative role.

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"Use the approved language."

"Why'd you use this language?"

likefunny

Hope this helps!
Link:https://mailchi.mp/69d207801f23/freelancewritingjobs

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2,000 animals can see you coming 🤔

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likefunny

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