Chipotle launched Cilantro Lime sauce today and offered it for free to rewards members. I wonder what the ROI is on the SMS marketing push. What do you think?

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Its a good way to get people to try it out! Cant be a massive cost for them, and im sure it helps get people eating the new releases

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I guess it could get people in but also i'm not going to pivot my plans for a one day only deal to go get a free sauce. 🤭

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If I wasn't near one (I swear they've become more ubiquitous than Starbucks), I wouldn't have bothered, but I was next door to one. The inconvenient part was that you had to order through the app. I seem to recall the last launch be available in store if you scanned your membership. .

I love anything lime, so this text would encourage me to change my lunch plans if it was only a mild inconvenience. It's a good way to get people in the door.

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It definitely got people in the door. My online friends were all talking about it. Curious to see if it becomes a regular item.

I agree with everyone who said it is a great way to get people to try it. Not going to lie, I had to go give it a try myself. I would have to say it was probably worth it.

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I tried it since it was free and I was near a location. I'm not sure I would pay for it, but it wasn't bad.

I doubt it would get me to go into it chipotle just to try it. Unless I was on the fence about where to go for lunch in the first place.

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