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He is one of those bosses who micromanage all the processes of his company. I would recommend that you get out of there right now because your ability to create will be more and more stuck.
Those are the worst bosses because they don't let you advance but they still demand results for a job that they don't let you do, everything is very crazy but at the same time it's embarrassing.
What a pity friend, run get out of there don't let that company take you away from creation, your imagination is prey to the obligation to follow orders from a neanderthal.
Why is he refusing? You said it yourself, if he hired you to take care of marketing, he should trust you and let you do your job.
Ugh, I hate bosses like this. Let me guess, he's an older dude who thinks he knows best. Have a serious chat with him, show him his website analytics and let him decide for himself.
Get your entire team on a meeting and tell them about the importance of having a good website nowadays for your business. If they don't pay attention to you, then don't pay attention to the website. It's not your fault it's outdated.