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Visual Storyteller
Additional Posts in Advertising
Retail, Social, Pharma. Fuck, Marry, Kill....
Ahh get a second job. Thanks Wired.
Pro
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Hey remember the Metaverse?
I get what you’re saying but here’s the thing. Every time I see a social schedule 80% are Meta channels. So no matter what people like to think, they still have the lion share dependent on client demographics.
Chief
Only truly great conceptual thinking will save you. Mediocrity will be replaced by AI.
Echoing what publicis 2 said- what keeps the lights on at agencies? Social, digital, other garbage work we all just tolerate and shit out to work on things we want to work on
Without that work, it doesn’t matter how brilliant you are, you won’t have a place to do that work because those other jobs are basically subsidizing amazing creative
No bigger vomit then this guy
On balance, Mark Zuckerberg has truly brought negative value to society. It’s truly unfortunate for all of us that such a powerful technology is being directed by someone with no ethics or humanity.
“Just connect your bank account”
I’ve watched meta bounce back and forth all over the place in my account trying to tell our clients what works and what doesn’t. They contradict themselves constantly because every rule they write proves to be wrong straight off, so they say do the opposite. Fact is, the platform is not great for interruptive advertising so what many think is good creative will fail. And stuff that follows what meta tells you to do will only work for a small amount of eyes.
Chief
If the guy who bet the farm on the Metaverse and who keeps losing users is declaring war, then I’m not really that scared tbh.
Pro
AI can create all the identical DTC ads that flood his platforms. Cool.
Stuff like this has made me depressed since 2023. Hence I've left the agency world and will be moving onto government. At this point, I'll trust totalitarian communist China over anything these soulless Silicon Valley tech bros spit out. Thank God I'm in Southeast Asia where China will very likely be a bigger influence on how life works vis-a-vis America.
Any which way, the advertising industry will in future probably employ far, far fewer people. With margins on average being as razor thin as they are now, agencies won’t even put up a fight to keep people in the mix. They’re practically incentivized to dump hordes of staff.
No one outside advertising cares if you feel that your ads have a certain je ne sais quoi that AI-produced ads don’t have. The metrics (fake or not) will show that you are irrelevant and your jobs will be gone.
Chief
Agree. But also his units are the modern day banner blindness. That’s why your Instagram for you page is bait now.
This is not it