If my work starts with the strategy, and I successfully demonstrate how the creative ties to the strategy, and we all agree the connection is clear, then how is the work still deemed "off-strategy"?

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Posting as :
works at
You are currently posting as works at

"Nobody gets it right the first time, you're not trying hard enough. I don't believe this fits, show me again after 36373883 more concepts."

AKA Somebody trying to prove their value with bullshit declarations and orders.

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This is code for "I don't like it."

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Let’s say you were interviewing for a global client lead role - at the holding co level - for one of WPP, Omnicom or IPG.

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