Like I’m sure many of you, I’m tired of the word “empower.” But the thesaurus isn’t really giving me anything that feels right. Have you seen any unique or more authentic alternatives?

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Just keep the whole concept out of the brief. Think of a new angle in. Empower briefs make me want to gag and there’s no synonym that can help with that

likesmart

☝🏻💯 exactly why so many ads feel like they're from the same strat and so much is virtue signaling.

Enable, giving space to, help, build up…. Curious to hear what others think but have grappled with this too and used some of the above as alts

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Passing the sauce

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haha

A noble spirit embiggens the smallest man.

likeupliftingfunny

This is how I feel about the word inspire. To switch up for empower try give a helping hand, or I also use boost.

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Embolden(ed)

verb

1. give (someone) the courage or confidence to do something or to behave in a certain way

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No that’s called PTSD

funny

You can be more specific and vivid than "empower" with a few more words.

As a creative, I don't need to see a prop that tries to be as short as a headline as long as it's focused and not trying to say two things at once.

Leave the copywriting to the copywriter.

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