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When someone in the creative department turns 40.

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Is their positioning no longer premium? This feels like Discover Card level.
and i oop— and that tracks with how diluted their platinum card benefits are now too 🌚
This is a clever twist on the old HSBC jetway ads. Too bad the writing is so dull.
The placement and main messages are good…dig the simple, fun lines. But the “member when” is throwing everything off though because it’s suggesting something in the past. How can you “remember when” if you’re going to that trip and haven’t made those memories yet? Overall, IMHO it works without that line so should’ve been left off instead of forcing another idea/pun in there.
Four different fonts??? Are agencies charging by the typeface now?
Pro
Back in my day, it was 3 per design, more only if you could rationalize it
Can’t tell if im dumb or these suck… is this supposed to be a play on remember when but instead telling folks to be an amex rewards / points member or something?
Still no. AMEX cards have the inscription “Member Since” and the year you joined. Member when is just a way of turning the “since” into an everyday thing
“Live life” 🤢
While it’s good they got clever with airport placements, the “you know you’re a member when…” campaign feels like it came from a client who wants Amex membership to be a significant milestone in life.
I don’t understand these and don’t like them. 🤔
Probably McGarry
Pro
Looks like they’ve changed agency of record a few times, but probably Dentsu? That’s the latest article I could find, but that’s 2019.
Pepperidge Farm remembers
I’ve noticed them recently too and like them. Though I probably like them because I am seeing them on work trips, flying Delta, using my AmEx
Chief
Liked the BA version better
Love a well placed ad