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On your resume, your bullets under a job can say things like, “Developed XX skills by [doing XYZ] to meet growing customer demand, leading to delivering YYY and resulting in [ZZZ impact].
For interviews, prepare stories along these lines that expand upon the details. Be prepared to talk about the drivers of the growth such as personal continuous improvement and learning, identifying industry trends and needing to keep up with them, seeing customer demand or trends, etc.
Certifications show you’ve put in some good work.
Chief
Sorry as I’m a bit of a novice, what would you say is the difference between certifications and certificates that makes certifications matter more?