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Strategy. Great ones lean into the fact that they are support players for great creative, but some over complicate things to death and introduce so much drag/friction due to intellectual ego. Love my good ones though!!!
All great responses. But it’s account, sometimes by a lot. Account can be soul crushing and energy draining when it’s run poorly. Being a client’s pet and an unconditional yes-person, treating creative like an assembly line or short-order cook, being a hissy fit-prone reactionary, a thrower under the bus type… these are all horrible traits and unfortunately all too common within account.
It doesn’t help when creatives imagine they are the only ones who can generate ideas when all they’re doing is regurgitating the same ideas they’ve been pushing for years.
Anyone who thinks they can design over my shoulder (client or inter-departmental). I am always willing to take feedback and listen to ideas but when I don't want to use this specific font or use a specific photo, you should heed my advice. I have expirience with this, went to school to learn this stuff, I know a bit more about this than you do. I mean, would you go up to a surgeon mid-surgery and say "Hey, I think you should put the heart over there because I like it better," and then hound them about why they didn't do that for the next month?
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Finance. The answer is always a variation of NO.
my uber comfort expense got denied because it wasn’t “standard” 💔
Finance
Strategy
The majority of Creative Directors due to their egos.
Sales
Pro
It really depends on the people, but probably account.